Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. The common misconception is that demand generation is all about creating demand for a product. Well, demand generation is actually far more than that. Demand generation isn’t a quick fix.

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SmartBug Media

FEBRUARY 5, 2021

One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. Here are a few demand generation strategies for 2021 that your team needs to be sure they’re paying attention to. Demand Generation Strategies for 2021 You Need Right Now. It’s a long-term strategy.

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Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue.

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Metadata

JULY 21, 2022

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Demand generation is what marketing is all about.

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SmartBug Media

FEBRUARY 5, 2021

One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. Here are a few demand generation strategies for 2021 that your team needs to be sure they’re paying attention to. Demand Generation Strategies for 2021 You Need Right Now. It’s a long-term strategy.

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Sharpspring

SEPTEMBER 29, 2020

When it comes to building your business , it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement.

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Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

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Outgrow

MARCH 30, 2021

How to Measure the Success of a Demand Generation Campaign? That’s exactly what happens when you don’t measure the performance of your demand generation campaign. B2B demand generation works out only if there’s the right tracking involved. What is demand generation? Average Deal Size.

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PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Evaluate the common needs those buyers face. Social Triggers.

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The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness. What is Demand Generation?

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Inbox Insight

DECEMBER 16, 2020

So what information should you be tapping into in order to drive demand generation and gain a competitive edge? It looks at what touchpoints they connect on, what channels they favor, and in what order they interact. The post 5 Types of Intent Data to Drive Demand Generation appeared first on Inbox Insight.

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Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Source – Inside Intent Data: Unlocking Demand Generation Results. A combined approach for effective demand generation.

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Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Interrogating customer databases and constructing carefully thought-out ideal customer profiles (ICP) have enabled B2B marketers to better understand and identify those ‘best fit accounts’ worth investing resources behind.

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FunnelEnvy

JULY 8, 2021

A customer journey analytics program enables your business to track, measure and improve customer experiences across several touchpoints and time periods, encompassing the entire customer journey. What past interactions or journeys have our customers undertaken that led them here? Ongoing Measurable Performance Results.

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Inbox Insight

OCTOBER 27, 2023

This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience. Search intent data Search intent data is generated when potential customers use search engines like Google to look up keywords or phrases.

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Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

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Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

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Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. Source – Inside Intent Data: Unlocking Demand Generation Results. Source – Inside Intent Data: Unlocking Demand Generation Results.

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SmartBug Media

OCTOBER 17, 2019

No matter what the issue might be, a great way to address it is with a strong demand generation marketing strategy. Don’t worry—by the time you finish reading this, you will understand the essential elements of demand generation marketing and how it can provide you with a solution. Sound intimidating? Brand Awareness.

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SmarkLabs

NOVEMBER 18, 2019

Demand generation is what a brand does to create awareness and interest. As mentioned in our blog post, “ The Impact of Demand Generation on Sales Cycles ,” the B2C world can use demand generation in areas with longer sales cycles, but it’s most common in the B2B world. Isn’t that just lead generation?

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Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue.

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Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Buyers want to connect with brands across a range of touchpoints.

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Marketing Insider Group

AUGUST 18, 2020

Once everyone is clear on the company’s vision and where it is going, what is the market, what is the target audience, how the product is being developed, why it has certain features and not others, it will be simpler for team members to have a shared vision of the buyer’s funnel, identify leads and nurture them along the ideal conversion path.

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QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. What is Account-Based Marketing? Intent data .

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Inbox Insight

NOVEMBER 19, 2019

In theory the methodology for getting a prospect to convert boils down to getting your target audience to move from A to B as quickly and logically as possible. The sheer volume of information and digital channels means they zig zag through digital touchpoints. What does this mean for your lead generation campaigns?

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Webbiquity

APRIL 18, 2024

Better data collection and insights : Automation tools collect data at every touchpoint. Automation allows for a series of touchpoints, from educational emails to targeted offers. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. This keeps your clients onboard longer.

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Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. How are B2B marketers sourcing intent data?

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Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

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Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation? But that’s not to say it should be disregarded.

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InsightSquared

MARCH 27, 2019

If you’re a demand generation marketer like myself, you likely want to optimize for net new business (sales qualified leads, pipeline created, marketing deals won, etc). The model depends on your answer to the previous questions. For optimizing for new business, I recommend using a W-shaped attribution model.

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Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. To measure the effectiveness of social media initiatives, you should identify specific KPIs aligned with the targeted customer life cycle stages.

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Vision Edge Marketing

DECEMBER 15, 2020

Its relatively easy to spin up a demand generation experiment around this strategy. To do so, you must first have clarity into your customer’s buying journey , the various titles and roles of the participants in the buying process, and insight into each role’s touchpoint and channel preferences.

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ANNUITAS

MARCH 4, 2020

Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. And demand generation is often tied to creating a new customer only.

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Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

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Zoominfo

OCTOBER 5, 2021

Below we explain how chat, ad retargeting, and real-time data enrichment can help turn anonymous website traffic into an asset that can fuel more personalized, targeted marketing campaigns. Ad Targeting Can Turn B2B Website Visitors into Customers Retargeting strategies represent a second chance at conversion. Easy, right?

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The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

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Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

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