Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

markempa

OCTOBER 6, 2011

Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation. Let me be more specific about one strategy that the best sales organizations do that marketers should replicate in their demand-generation and lead-nurturing campaigns: Stratify resources as part of a coverage model.

Lead Ranking 120

Lead Ranking Marketing & Strategy Marketing Strategy Lead Scoring 120

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. We've got our Buyer Personas that we want to target in each account. And the first one is account penetration.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Kabbage

NOVEMBER 2, 2016

Here’s a great explanation from Tom Scearce at TOPO , a research and advisory firm: “The Ideal Customer Profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts expected to become a company’s most valuable customers. An example of an Ideal Customer Profile (ICP). Dive into your historical performance.

Ideal Customer Profiles 160

Ideal Customer Profiles Profiling Ad Building Allocation 160

Apollo

OCTOBER 23, 2018

Start With a Narrow Buyer Persona, Not a Broad One. Almost everyone starts out with a broad buyer persona, but to do outbound sales properly, you should be speaking very specifically to specific people. My view is that you should be starting with even more specific of a persona. Consider segmenting buyer personas with a matrix.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. This is simply not true.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Kabbage

NOVEMBER 2, 2016

Here’s a great explanation from Tom Scearce at TOPO, a research and advisory firm: “The Ideal Customer Profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts expected to become a company’s most valuable customers. Dive into your historical performance.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Ad Building Allocation 100

Apollo

OCTOBER 23, 2018

Start With a Narrow Buyer Persona, Not a Broad One. Almost everyone starts out with a broad buyer persona, but to do outbound sales properly, you should be speaking very specifically to specific people. My view is that you should be starting with even more specific of a persona. Consider segmenting buyer personas with a matrix.

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Know, Validate, and Preach Your Message.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Strategic-IC

NOVEMBER 27, 2019

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Strategic-IC

OCTOBER 12, 2021

Target mid-market and enterprise accounts?. An Account-based strategy is deployed typically in four key business scenarios: To penetrate accounts ?. However, mature SaaS companies will have a more defined “ Ideal Customer Profile ” and a clearer picture of how their product appeals to their target market.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Terminus

JULY 7, 2017

When Jenny started at SOASTA about a year ago, the first thing she did was meet with her VP of Sales and VP of Inside Sales to discuss their target account strategy and introduce the idea of account-based marketing. She needed a more targeted display advertising solution. Hear from Jenny firsthand in her video case study!

Account Based Marketing 36

Account Based Marketing Sales Cycle Paid Search Agency Top of Funnel 36

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40