Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Do you have an opinion that differs from the echo chamber of LinkedIn? My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Jackie Walts

OCTOBER 3, 2018

The purpose for demand generation is simple – making money. If your goal is meetings or revenue or sales, set a target number and then ask yourself each and every time you consider a campaign, activity or expenditure “just how well is this going to meet my objective?”. Well executed demand generation programs make money.

Demand Generation 59

Demand Generation Demand Generation Effectiveness 59

PureB2B

JUNE 12, 2016

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Take a look at what we found.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

PureB2B

JUNE 12, 2016

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. – Tyler L.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Generation Demand 48

The Point

JUNE 30, 2021

When it comes to what is, and isn’t, Account-Based Marketing (ABM) , there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as ABM is a moving target. Also, does it matter? ” Photo by Fidel Fernando on Unsplash.

Account Based Marketing 162

Account Based Marketing ABM Planning Demand Generation Agencies 162

Aberdeen

DECEMBER 27, 2019

In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Intent data is a valuable marketing tool that helps marketers connect to targeted consumers who are already looking for what you have. Your content should be based on cold, hard facts—not opinions.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. If there are differences of opinion, test the idea anyway.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. At least, that's my opinion. According to Doran, the company has found that the real key to success is guiding clients through successful execution of demand generation programs.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

The Point

MAY 17, 2021

Conversely, engaging solely with late-stage prospects likely means the buyer has already formed an opinion of your brand, or established his/her purchase criteria, absent any guidance or influence from you.). Photo by Niklas Ohlrogge on Unsplash.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Digital B2B Marketing

OCTOBER 18, 2012

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. What if you didn’t need to generalize your audience?

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

LEADership

FEBRUARY 18, 2015

I have just finished writing an e-book, “30-Day Demand Generation Detox Diet” and it’s due to launch very soon. In my opinion, 30 days is a more realistic time; easy to mark on your calendar and long enough to see marked improvement. The overall focus of the book is, as the title suggests, on demand generation.

Demand Generation 40

Demand Generation Demand B2B Thought Leadership Generation 40

Aberdeen

DECEMBER 27, 2019

In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Intent data is a valuable marketing tool that helps marketers connect to targeted consumers who are already looking for what you have. Your content should be based on cold, hard facts—not opinions.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Adobe Experience Cloud Blog

MARCH 29, 2019

Without this step, it’s impossible to define target account lists and prioritize accounts. Another roadblock is building the right target account list to support the strategy. As a result, successful ABM’ers can ensure they have a list justified by data, instead of opinions.

Account Based Marketing 133

Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 62

Planning Demand Generation Marketing Plans Research 62

LEADership

JULY 8, 2014

When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. In my opinion, that certainly seems to be the case. So my question to all you marketers out there is—who is ultimately driving your demand generation campaigns?

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

LEADership

NOVEMBER 26, 2013

Despite all the research, trends analyses and best practice sharing, a majority of B2B marketers struggle to determine what the most effective demand generation plays are. Here are 5 signs that tell you clearly whether your demand generation efforts are headed towards the goldmine or pummeling your sales target down a black hole.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Sales Qualified Leads High Quality Lead 40

LEADership

MAY 20, 2014

While technology and media channels are extremely dynamic and exciting, B2B demand generation campaigns simply can’t seem to keep pace. 5 Ways to Ignite B2B Demand Generation and Achieve Customer Delight . Disruptive marketing is a chance to be strongly opinionated. Fire Up Your B2B Demand Generation!

Demand Generation 40

Demand Generation Demand Generation B2B Thought Leadership 40

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. Platforms enable the creation of target account lists by unifying first- and third-party data.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

NuSpark Consulting

OCTOBER 16, 2023

Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. For the NuSpark test, we can target a custom segment. Best to have as many keywords as possible to generate more targeted traffic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Cost per Acquisition 130

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 42

Planning Demand Generation Marketing Plans Research 42

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. (HS) Marketing is becoming more and more personalized. There are fewer hard and fast rules that apply to all audiences.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. To measure the effectiveness of social media initiatives, you should identify specific KPIs aligned with the targeted customer life cycle stages.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

ANNUITAS

APRIL 24, 2014

Whereas once we relied heavily on intuition, opinions and ‘gut feelings’, we have since gained access to a remarkable amount of data (via the increasingly diverse and growing marketing technology stack ) upon which we can interpret performance. Author: Jason Stewart @jstewart_1 VP, Demand Generation, ANNUITAS. How cool is that?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

ANNUITAS

NOVEMBER 16, 2020

Experience includes insights-driven marketing, account-based marketing, marketing automation strategy and execution, sales and marketing alignment and B2B demand generation. Anna-Claire has six years of digital marketing experience with an emphasis on revenue-based demand generation. See Lauren’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

The Point

SEPTEMBER 30, 2022

Can PESO do the same for demand generation ? Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Earned Media generates engagement through activities that are not paid placements. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Oktopost

JUNE 17, 2021

With a history of helping businesses drive exponential hyper-growth through global demand generation, programmatic and ABM strategies, she brings a strong understanding of the challenges B2B marketers face to the marketing strategy table. Episode Summary. Natalie, Oktopost’s first ever VP Marketing takes the hot seat.

B2B Marketing 118

B2B Marketing B2B Thought Leadership B2B Transparency 118

Madison Logic

FEBRUARY 7, 2024

Get the most out of genAI by using it to help you generate content ideas and provide a basic outline for your content—but lean on human and data insights to ensure you’re creating a true connection with buyers. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Heinz Marketing

AUGUST 28, 2020

Many organizations today incorporate the ABM approach as a part of their greater marketing strategy, rather than replacing or eradicating all demand gen efforts. Step 1: Select the best accounts. This is all about selecting accounts based on data versus personal opinion.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 130

The Mx Group

NOVEMBER 17, 2017

If you want the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business. Do you have any economical suggestions for managing offline data and IP targeting? How do we decide which to target?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

chiefmartech

JUNE 15, 2023

From demand generation in marketing to outbound prospecting in sales, the hill keeps getting harder to climb. That said, it is interesting to see where and by how much the two segments diverge in their opinions.) A full third of them (33.9%) said partners were becoming significantly more effective.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Heinz Marketing

DECEMBER 22, 2023

Opinions differ—some think it’s about to revolutionize our work, while others argue it’s already done so. Segmentation and Targeting What it is: Divide your audience into segments based on factors like industry, demographics, preferences, and behavior. Need help with your B2B demand generation efforts? We can help!

Personalization 65

Personalization B2B Eye-Tracking User-Generated Content 65

ClickDimensions

SEPTEMBER 11, 2023

Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Follow these steps to craft an impactful campaign that resonates with your target audience and generates demand for your offerings.

Demand Generation Agencies 131

Demand Generation Agencies Demand Generation Demand Generation 131

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

DiscoverOrg

JANUARY 2, 2019

They’re searching online, reading content, learning about options, and forming opinions about solutions. When paired with a target account list or territory, Intent Data shows organizations who is most ready to buy – and who they should reach out to now. And they’re doing it without you.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198