ANNUITAS

SEPTEMBER 6, 2018

I had my heart broken at Content Marketing World in Ohio this week. But then he went and said something that made my Content Marketing kool-aid turn a little bit sour. Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. It is “abysmal” for generating leads.

Demand Generation 171

Demand Generation Demand Generation Content Marketing 171

KoMarketing Associates

SEPTEMBER 12, 2016

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. But how do you know when you’re looking at a marketing qualified lead? Let’s take a look at using Twitter for B2B marketing leads: 1.

Marketing Qualified Lead 276

Marketing Qualified Lead Twitter Lead Leads 276

Digital B2B Marketing

MAY 17, 2012

If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of demand generation. How many leads do you need and when do you need them by?

Marketing Qualified Lead 180

Marketing Qualified Lead BANT Lead Leads 180

Act-On

MARCH 6, 2017

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. It’s about seeing that lead all the way through the funnel.

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Demand Generation Demand Generation Lead Gen 155

Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Here are some of the best demand generation strategies that you can use in 2018.

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Demand Generation Practices Demand Generation 75

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions.

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Demand Generation Demand Generation Trade Show 219

Sales Engine

DECEMBER 6, 2016

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems.

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Demand Generation Demand Companies Build 197

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. What’s next for First Rate’s Marketing Efforts? “We’re

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Demand Generation Demand Generation Brand 156

Sales Engine

JANUARY 11, 2017

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? Most companies start with buying marketing automation without a solid strategy and underestimate the amount of content they require.

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Demand Generation Demand Generation Marketing Qualified Lead 170

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. 45% generate 500 marketing qualified leads (MQLs) or less per month .

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Demand Generation Stats CMO Demand 154

ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

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Demand Generation Lead Management Process Demand 223

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? Enli is the market leader and always looking for ways to maintain their lead. It’s changed entirely the way we work in marketing.

Field 173

Field Terms and Conditions Trade Show Attitudes 173

Modern B2B Marketing

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

Demand Generation 115

Demand Generation Demand Generation Multi-Touch 115

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? The same goes for ABM and demand gen. The question that always follows is “so, how do you do demand gen and ABM at the same time?”

Demand Generation 72

Demand Generation Demand MQL CMO 72

Integrate

NOVEMBER 28, 2018

The B2B marketing landscape is about to go through a much-needed transformation. Change” is the new normal for B2B marketers. The best marketers are learning to be agile, continuously adapting to the ever-changing expectations of their customers and the c-suite.

Demand Generation 61

Demand Generation Demand Cross-Sell Signature 61

Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Teleprospecting qualified leads. Teleprospecting generated leads.

Marketing Qualified Lead 241

Marketing Qualified Lead Benchmark BANT Measurement 241

SnapApp

AUGUST 1, 2017

he demands. . . So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. .

Demand Generation 84

Demand Generation Examples Demand Buyer's Journey 84

Hubspot

JANUARY 24, 2015

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. The results are included in our new ebook, The Demand Generation Benchmarks Report. Marketing Data Daily

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Demand Generation Stats CMO Demand 74

Modern B2B Marketing

APRIL 5, 2011

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand.

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Demand Generation Demand Generation Forecast 79

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.”

Buyer Personas 240

Buyer Personas Custom Publishing Demand Generation MQL 240

Modern Marketing

APRIL 11, 2011

In demand generation , we employ a myriad of tactics to grow our databases, feed our nurturing campaigns and, eventually, drive qualified sales opportunities and revenue. That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information. Anyone running lead guarantee programs is familiar with the traditional cost per lead calculation.

Search 131

Search Marketing Qualified Lead Portal Acquisition 131

LeanData

MARCH 10, 2014

Demand generation may not directly role up into your sales organization, yet it’s a key part of the overall sales strategy responsible for driving marketing qualified leads. As a sales leader responsible for overall revenue generation, it’s important for me to know what effort, targeting, and consistency is planned and being executed. Here are five questions you should ask to make sure you’re getting the most out of your demand generation team.

Demand Generation 40

Demand Generation MQL Blasts Guidelines 40

Webbiquity

OCTOBER 5, 2017

Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost. Nurture Your Leads.

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Marketing Automation Automation Strategy Lead Nurturing 208

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Scott also qualifies leads by setting up a video content journey.

Video 67

Video Eloqua Case Study Release 67

Marketing Insider Group

APRIL 20, 2015

I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of marketing and sales alignment. So what is a lead?

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BANT Lead Leads Conversion Rate 271

bizible

JUNE 21, 2017

Many B2B companies have annual sales and marketing goals. Marketing success on the other hand relies on frequent feedback and constant testing. Read this post, for more help on learning the B2B roles you need and building a comprehensive B2B marketing campaign. demand generatio

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Sample Acquisition PPC B2B 182

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads.

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Conversion Rate Case Study Rate Segmentation 221

Sales Engine

OCTOBER 1, 2015

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Are they even qualified to buy from you in the first place?

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ROI Content Marketing B2B B2C 245

Sales Engine

SEPTEMBER 25, 2015

Even as a CEO of a content marketing agency , I still get this pressure from my board and colleagues—and they all know how buyers have more control these days, buying on their own time frames, not ours. But now, the internet is crushing a sales reps ability to generate their own leads.

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Sales Cycle Funnel Budget Demand Generation 250

Sales Engine

OCTOBER 27, 2015

What’s the right way to follow up on content to turn leads into sales conversations? Before we get into best practices on content marketing follow-up, Marketing and Sales must be on the same page regarding their lead definitions.

Buy 190

Buy MQL Marketing Qualified Lead Terms and Conditions 190

Modern Marketing

MAY 20, 2014

by Amanda Batista | Tweet this Video marketing: You know you need it. But for many marketing organizations it’s difficult to strategize. These are pesky words that often seem to crush video marketing dreams. Need More Strategic Video Marketing Tips?

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Video Narrowcasting Best Practice Eloqua 249

PathFactory

DECEMBER 27, 2018

So what does that mean for digital marketers who are trying to get the attention of distracted buyers and guide them on their path-to-purchase? And, as mentioned earlier, those spans are decreasing and this is having detrimental effects when it comes to your marketing.

Intent 52

Intent Click Impression Benchmark 52

LeadCrunch

OCTOBER 13, 2018

The Explosion of Marketing Technology. Marketing Technology) landscape. Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. A Useful Perspective on the B2B Marketing Stack. Lead scoring.

Buyer Personas 90

Buyer Personas Persona Lead Scoring Lead Nurturing 90

Modern B2B Marketing

NOVEMBER 3, 2010

In a special event, as part of our Revenue Masters series , we brought together some of the top minds in B2B demand generation to answer this critical question. What is a lead? Craig Rosenberg: There are two elements to a lead – demographic and psychographic.

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Psychographic RFP Lead Leads 77

PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. This empowers them to have more productive conversations and move leads through the funnel faster.

SQO 52

SQO MQL Lead Qualification Education 52

Vidyard

SEPTEMBER 19, 2018

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. Blog Demand Generation Marketing

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Lead Scoring MQL Classified Tagging 92

Vidyard

FEBRUARY 7, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the one and only Matt Heinz, President of Heinz Marketing. He discusses what’s changing in demand generation and how your marketing team should be measuring success. What’s Changing in Demand Generation? As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.”

Buy 66

Buy Marketing Qualified Lead Opinions Education 66

Sales Engine

AUGUST 19, 2015

I have a friend in sales who continuously argues with me over the definition of what a Marketing Qualified Lead (MQL). It’s time to redefine marketing and sales—not the MQL. Salespeople need leads, and it’s marketing’s job to generate them.

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MQL Classified Field Click 195

ANNUITAS

APRIL 2, 2013

Demand programs strategized? Marketing automation optimized? Lead scoring model established, service level agreements in place, integration fine tuned? Demand Process Transformation SM is a lot of work and the work continues even after you think you have your task list completed. Because metrics are so critical to defining an action plan for improvement within sales and marketing, the need to agree on ‘One View of the Truth’ is amplified.

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Funnel Telemarketing Buzz Buying Cycle 154

Leadspace

MARCH 8, 2018

The quest for a “ single source of truth ” for Marketing and Sales data has an almost mythical feel to it. The best we can do is keep filling our CRMs and Marketing Automation Platforms with more data, and take the good with the bad.

MQL 67

MQL Vendor Response Rate Marketing Qualified Lead 67