Why a Hybrid Demand Generation Model is More Important than Ever
MAY 28, 2020
The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. I’ve written elsewhere in this space that one of the reasons ABM became so popular is because companies are just really bad at lead nurturing.).