Key B2B Demand Generation Strategies for 2015

The Point

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. In our business, demand generation and content marketing are nearly synonymous.

What is Social Demand Generation?

Modern Marketing

Marketers have long been used to drawing up plans. But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. It serves as an on-ramp to social media for demand marketers.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.”

6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience.

How Sage Does Social Demand Generation

Modern Marketing

But many demand generation marketers don’t know what to make of it. Sage , a global provider of business management software and services however, has made social a key part of its demand activity.

Demand Generation and Thought Leadership: Why You Need Both

Modern B2B Marketing

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. When I first got into the marketing game, I can honestly say I didn’t know the difference between the two. What Is Demand Generation? Nurture Your Leads.

The Difference Between Demand Generation and Marketing

Prospectr

Marketing terms get tossed around like nothing these days: “Full stack marketer” “Marketing evangelist” “Growth hacker” Do they have any substantive difference? Or do marketing pros make these terms up to inflate their egos?

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound Marketing. While inbound marketing is no longer exactly new, it remains unique compared with traditional marketing methods.

B2B Reads: Virtual Body Language and Demand Generation

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In the meantime, here are some B2B Reads we love: The 7 Toughest Challenges of B2B Demand Generation (And How to Overcome Them). Every B2B marketer faces challenges, but not every B2B demand generation marketer faces the same challenges, even when on the same team. Via, Demand Gen Report.

Connecting the Dots Between Social Media & Demand Generation

Modern Marketing

by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. Content is the fuel that keeps the demand gen engine running.

The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. 45% generate 500 marketing qualified leads (MQLs) or less per month .

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Are you a B2B marketer or interested in B2B marketing?

Demand Generation Strategies & Lead Management Processes First

ViewPoint

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

Demand Generation & Marketing Strategy with Unisys

emedia

Ziff Davis B2B, a j2 Global company and leader in B2B demand generation, is continuing thought leadership series on Demand Generation is expanding to include Marketing Strategy. The company published an in depth interview with Cheryl Rodness, Global Vice President Revenue Generation for Unisys (UIS – NYSE). This thought leadership series showcases the latest innovations and strategies from the foremost experts and practitioners in B2B marketing.

B2B Demand Generation: Expert-Driven Insights in 2018

Launch Marketing

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. The marketing panel shared their experiences and perspectives on a few key challenges and opportunities in B2B marketing for startups.

How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has yet to solve the reporting issue.

Content2Conversion – Predictive Marketing and Demand Generation

6sense

We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. Cari Baldwin, Founding Partner of BlueBird Strategies and Amanda Kahlow, founder and CEO of 6sense will take a group of marketers through an in depth training of launching your predictive intelligence efforts to: Drive content and messaging strategy.

The New Secret Sauce to Demand Generation

Modern B2B Marketing

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. We have recently created an updated version of the Secret Sauce to Demand Generation.

How to Market an Analyst Report

The Point

Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product.

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Channel Campaign Timing: The 4th Dimension of Demand Generation

emedia

Though many marketers have not thought about that since high school physics class, we can think of timing as the 4th dimension of demand generation. The old marketing Rule of Seven trope may now apply to the number of channels used as well as to the number of prospect touches. But let’s just focus on three that most B2B marketing and sales teams use and consider how to best time their implementation within the channel mix. Identification of In-Market Leads.

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Brandpoint

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. The difference between demand generation and lead generation. turning them into sales leads.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could.

4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous.

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners.

17 Demand Generation Stats Every CMO Needs to See

Hubspot

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. The results are included in our new ebook, The Demand Generation Benchmarks Report. Marketing Data Daily

The Down and Dirty on Dirty Data: How Data Cleansing Can Improve Your Online Lead Generation

Reachforce

Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products.

An Accident of Timing: The Case for Always On Marketing

The Point

There was a not too distant time when virtually all B2B demand generation was outbound. But then inbound marketing happened. Cue the advent of search marketing and Google AdWords.). Who has time for inbound marketing, they say. So, is inbound marketing dead?

Case 135

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation?

3 Steps Towards Utilizing Big Data for Better Lead Generation

Reachforce

Big Data Marketing Demand Generation data driven marketing Database Marketing lead data lead re-engagement Lead Segmentation targeted marketing

4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

Reachforce

In the grand scheme of marketing, social media is an infant. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level.

Email Campaign or Essay Question? You Decide.

The Point

The opening paragraph (“If your business is like most Small and Midsized Businesses …”) falls victim to one of email marketing’s worst copywriting clichés – the “If You’re This, Then You’re That” method.

Demand Generation Quiz: How Good Are You?

Modern B2B Marketing

How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process. Lead Generation. Lead Follow-Up.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation

This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Multichannel Marketing: 6 challenges for planning complex campaigns. Lead Management: 4 principles to follow.

Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. For a particularly egregious example, see the email below from Azalead , a software platform for Account-Based Marketing (ABM).

Email 222

Has Content Marketing Made Branding Obsolete?

The Point

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. What makes branding even more irrelevant for most B2B companies today is the very nature of modern demand generation : namely, content marketing.

Brand 221

Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. One of my favorite lead generation mantras is this (repeat after me): Sell the Offer, Not the Product.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.”

Only B2B - Untitled Article

Only B2B

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter.