ANNUITAS

DECEMBER 21, 2011

In part two of Software Advice’s whiteboard session with Annuitas Group CEO and Marketing Automation Institute Executive Director, Carlos Hidalgo, we discuss how marketing automation technology is not the complete answer to all your demand generation and lead management needs.

Marketing Management 100

Marketing Management Demand Generation Lead Management Marketing Automation Services 100

ANNUITAS

MARCH 1, 2016

Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Garbage in; garbage out.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

MAY 5, 2016

Three common mistakes can wreak havoc on demand generation planning, no matter how ready you think you are to move forward. However, without sound strategy that puts the buyer as the focal point, new content is at risk of missing the mark with target personas and ultimately, buyers. It also may require a few leaps of faith.

Demand Generation 100

Demand Generation Demand Generation Forrester 100

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. No matter where the lead was sourced.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

ANNUITAS

SEPTEMBER 30, 2014

As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

DealSignal

OCTOBER 4, 2021

These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

DealSignal

OCTOBER 4, 2021

These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

ANNUITAS

APRIL 23, 2014

There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large. The research survey is targeted to those in the demand generation function in large, enterprise B2B organizations.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

ANNUITAS

JULY 7, 2016

When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? We do this using buyer research, technology, content, data and lead management best practices. or “consulting for whom?” I can see their gears turning.

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

MARCH 27, 2014

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Is success on impacting pipeline and generating demand really just a few simple steps away?

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. No matter where the lead was sourced.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

The Mx Group

JANUARY 18, 2018

What we’ve seen firsthand with many B2B clients is that they can overcome their toughest demand generation challenges, and get better results from their modern marketing efforts like ABM , by leveraging telemarketing. The post B2B Telemarketing — The Secret Weapon to Energize Demand Generation appeared first on The Mx Group.

Telemarketing 63

Telemarketing Demand Generation Demand Generation 63

The Point

JUNE 23, 2020

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Ledger Bennett

MARCH 11, 2019

TAKE THE DEMAND GENERATION MATURITY INDEX SURVEY NOW In fact, I can’t even count the number of times a CMO has pressured timescales. Greg Dorban Demand Generation Maturity. In order to guide conversations and manage expectations, we developed the Demand Generation Maturity Index.

Demand Generation 40

Demand Generation Demand Generation Lead Ranking 40

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

MARCH 13, 2014

It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. Solid understanding and practical application of lead management principles. Email marketing experience.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. 2) lead nurturing.

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

PureB2B

JUNE 12, 2016

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Generation Demand 48

The Point

MARCH 22, 2019

Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion. Two reasons I can think of: One is that lead scoring is routinely set up as part of an initial implementation of a marketing automation platform. So, is lead scoring a dying art?

Lead Ranking 113

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 113

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Customer Experience Matrix

NOVEMBER 15, 2013

ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Content Marketing. Chapman.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The Point

DECEMBER 14, 2012

One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. The fact that B2B marketers are even asking this question shows how far demand generation thinking has progressed.

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Lead Nurturing Demand Generation Budget Programs Demand 100

Customer Experience Matrix

OCTOBER 23, 2008

in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. I just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there. The others are a pair of flow charts illustrating four tasks within the lead managgement cycle.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Just us every journey starts with the first step, however, it’s generally a good idea in ABM planning to first conduct an honest assessment of where you are, what you need, and who does what.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Tony Zambito

FEBRUARY 2, 2012

Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation. The complicated answer is to say that the mindset towards demand generation needs to change. What needs to change you might ask?

Demand Generation 100

Demand Generation Lead Ranking Demand Generation 100

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

ANNUITAS

MAY 6, 2014

We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g. analytics, social, content marketing) as part of a strong Demand Generation Strategy. Blog B2B Marketing Demand Generation Demand Generation Strategy onboarding skills gap talent management'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Think of the defense as anyone or anything that is hampering the lead management process.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Lead scoring configuration. An anonymous prospect record.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

AUGUST 28, 2008

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Lead nurturing: execute repeated contacts with leads over time. Score and distribute leads: assess leads and distribute them to sales when appropriate.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

The Mx Group

MAY 19, 2017

The Mx Group is a nationally recognized digital and demand generation agency that empowers its clients with the competitive edge of modern B2B marketing. It provides a set of integrated marketing services that span marketing strategy, design and content, web and mobile app development, demand generation and lead management.

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Customer Experience Matrix

APRIL 21, 2009

This makes sense to a certain degree, since a demand generation system allows vastly more activity, specified in more detail, than was possible without one. I’ve created a little poll using SurveyMonkey – if you’ve implemented a demand generation system, please click below to fill it out. Click here to take survey.

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Demand Generation Customer Surveys Demand Generation 120