Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Vidyard

DECEMBER 10, 2019

They committed to becoming a video-enabled business while investing in the right mix of educational content, video-based thought leadership, and a video marketing platform that helps them leverage video as an integrated part of digital marketing, demand gen, marketing automation, and sales. It’s a whole-funnel approach. The result?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Markempa

APRIL 30, 2019

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70