ClickDimensions

NOVEMBER 9, 2021

Demand Generation Specialist, NextTech Learning. I love the impact I can make on my customer’s revenue generation with automated systems. Working as a lead generation specialist can be tricky sometimes. Over the last five years, I’ve created two Software as Service (SaaS) companies. Arthur Backouche.

Digital Marketing Funnels 98

Digital Marketing Funnels Demand Generation Agencies Youtube Top of Funnel 98

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Excelsior Research

JANUARY 3, 2022

For instance, In digital marketing, the marketers target the audience based on their shared interests. SPSS is the most used statistical software , followed by EXCEL and finally Sawtooth. In 2019, Market Research companies in the United Kingdom generated about 7 billion US Dollars in revenue. Demand Generation.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Check out the No Lift Install System YouTube channel to browse their full library of videos. We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Directive Agency

OCTOBER 20, 2017

If you look at Hootsuite’s site, they have a dozen or so “Features” pages with additional content: Each page can then be targeted with certain keywords that help those pages rank on search engines. Lead Generation Content. This is where lead generation content comes into play. Industries. Image Source ).

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Oktopost

APRIL 18, 2022

Lead Generation. As people push forward in expanding their knowledge and delving into thought-provoking discussions, podcasts can transform from learning platforms to generating new leads and acquiring clients. Apple Podcasts | Spotify | YouTube. A successful podcast can have a very high ROI. Behind the Post – 5.0.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. On-Demand Webinars 4. Choose a Webinar Software 4.6 Make the Recording Available On-Demand 5. Score Those Webinar Leads 5.5 Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Check out the No Lift Install System YouTube channel to browse their full library of videos. ? We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Directive Agency

MARCH 16, 2018

YouTube ads. For example: If you’re running radio ads for why you should be using ZipRecruiter as a business to hire, you are also advertising for people to think: “ Oh my gosh, there is a software out there for HR that can distribute job postings to all the different job boards! Google Display ads. Facebook ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Build Contact Lists 7.3 Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Get the Report Lead Generation and Qualification Are your videos generating net-new leads that can be passed along to sales?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Binary Demand

MARCH 19, 2024

[ps2id id=’overview’ target=”/]Demand generation examples are the secret sauce for creating a buzz around B2B lead generation companies and captivating potential customers. But wait, don’t be fooled—demand generation isn’t just about warm fuzzies and handshakes.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

For example, no software in the world can flag the error between their and there. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Before you can deliver your content and engage with your target audience, they need to find you! And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Rev

OCTOBER 4, 2023

And that requires a demand creation strategy that helps you build an audience of potential customers interested in and excited about your product or service. The short answer is creating and distributing high-quality content that resonates with your target audience. What’s the difference between demand creation and demand generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Oktopost

JANUARY 25, 2021

LinkedIn alone generates 80% of social media B2B leads these days. The buyer’s journey has changed, and it’s not just about pure lead generation and traffic anymore. Social media has become the key to demand generation. Are you going for demand generation? Lead generation?

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156