The Point

JANUARY 21, 2014

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner'

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The Point

JUNE 11, 2010

Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. 10 Best Practices for Lead Generation & Pipeline Acceleration.

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The Point

APRIL 23, 2013

The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader.

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The Point

MAY 27, 2014

I was reminded of this technique recently upon receiving an email from a software company that read as follows (names and other details changed to protect the misguided): “To get a complete picture of your company, you need an integrated business application. Just don’t assume he or she already believes your product is the answer.

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The Point

MARCH 13, 2013

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.

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The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? We work with a lot of SaaS (Software as a Service) clients, and the inclination for those companies is to offer a free trial or download of their product. Answer: yes.

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The Point

MARCH 11, 2010

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. I’ve written a number of times in this space about how to maximize response from email Webinar invitations. For example: 1. Sell the offer, not the product.

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The Point

NOVEMBER 9, 2009

Increase productivity” is a throwaway – every software product ever developed can make the same claim. Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation. I can do that today.

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The Point

FEBRUARY 5, 2010

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. But 40 emails? Not so much.

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The Point

MAY 6, 2010

Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. Where in the current sales and marketing process will the software make a difference?

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The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

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The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards.

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The Point

MARCH 22, 2017

For a particularly egregious example, see the email below from Azalead , a software platform for Account-Based Marketing (ABM). Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As As a busy IT leader you know …”) that does nothing but try the reader’s patience.

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The Point

APRIL 19, 2012

That approach rests on the assumption that by selling the value of whatever it is you’re offering the reader (a white paper, a Webinar, an ebook), and not your product or service, you’re more likely to generate response from interested prospects. Here’s what else I like: 1. A headline in HTML text (versus an image).

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The Point

JANUARY 13, 2012

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. These days, it’s not enough to generate leads and then just throw them into some generic, one-size-fits all, lead follow-up process.

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The Point

APRIL 23, 2020

With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Use this time to solicit their input on where marketing can best help source new leads, drive engagement, or close new deals.

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The Point

FEBRUARY 4, 2013

Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business. To download a copy of Optify’s report (free of charge, registration required), click here.

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The Point

MARCH 26, 2010

Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. But I’m glad I found the time. And you can’t beat the price.

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The Point

JUNE 16, 2015

For instance, if the term you register is “network software,” even someone searching for “social network for software developers” might see your ad. Single term broad match keywords are frequently less targeted and can drive your cost excessively with little return. This is referred to as phrase match.

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