9 Crippling Mistakes B2B Search Marketers Make
Digital B2B Marketing
DECEMBER 3, 2013
For years paid search has been one of the most cost-effective media channels for B2B lead generation. Thanks to broad match, CenturyLink’s ad is running out of context and they no longer are effectively competing for the targeted keywords they actually wanted to bid on. Consider a search for B2B lead generation.
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