Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. LoopFuse provides a graphic email designer that can generate both text and HTML versions.

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. Tags: marketing software marketing automation software selection demand generation

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking. This addresses one of the central dilemmas of selling through partners, which is losing contact with the leads and, as a result, not being able to measure effectiveness of corporate lead generation programs. Resellers define their target prospects when they set up the system and then purchase suitable lists from suppliers including NetProspex , Jigsaw , and Harte-Hanks.

LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

Of course, if you’re a vendor offering a cool new technology, the stakes are higher. Related capabilities include reverse IP lookup of the company of anonymous visitors, connections to Jigsaw to provide contact names of those companies, and the aforementioned telephone lead qualification. Tags: behavior identification web analytics demand generation marketing automation lead management

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. If you are talking about leads and lead generation, setting the definition is critical. Demand Generation At many companies, demand generation has become synonymous with lead generation. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning.

Words 168

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization.

Cost 131

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ).

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo lets sales reps send emails and add prospects to demand generation campaigns.

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Web analytics based on user-assigned page names, so tracking can work without building codes into the URL structure The system has some other strengths that are less unusual, but still hard to find: - anonymous visitor tracking based on IP address lookup, with automated integration into Jigsaw to look up contact names and automated alerts for visits from named accounts. While some other system provide this, many marketing automation vendors rely on third-party products instead.

Act-On 136

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Marketing automation solutions like Eloqua manage opt-ins and content, all directly linked back to lead generation and sales acquisition costs. Dialer tools like the PowerDialer for Salesforce manage and predict call cycles for lead generation, pushing the highest-quality leads and data to the reps right when they need it. Calling names based on a prospecting list generated by marketing with contact data is not needed in the age of sales intelligence applications.

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. As I wrote in my February post on Genius , the system creates links to a proxy server that can track Web site visitors within the demand generation system without actually modifying the Web site.

URL 120

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system.

Eloqua 120

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. And you mentioned before we came on, it’s a whole new demand base.

B2B Appointment Setting Teams and How to Get the Most From Them

Green Lead's B2B

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Add click-to-dial software for your CRM, Jigsaw and NetProspex subscriptions, or social media tools for prospecting purposes, and you’re all set.

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Marketo

I learned the right way fast, becoming a demand generation machine!). Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. We also need data like industry and company size to do proper email and campaign segmentation, so we append our data with information from a third party database (Jigsaw). . I also use lots of great vendors that I did not mention here.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”