Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. Marketo lets sales reps send emails and add prospects to demand generation campaigns.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Adobe Experience Cloud Blog

JUNE 27, 2010

Using RSS to send different types of prospect information into one system. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Tags: Demand Generation Lead Management Modern B2B Marketing Modern B2B Sales Social Media social crm.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Life was good. Don’t worry. Content Marketing.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48