KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Data remains a critical component of demand generation, but previous research has suggested that many marketers are finding it difficult to leverage it.

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Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. A target account list (TAL) is a list of prioritized accounts you want as customers that helps you avoid going after potential customers who are not the best fit.

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Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

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Aberdeen

FEBRUARY 26, 2019

Nearly every B2B company has a Target Account List (TAL). And focusing your marketing and sales efforts on a specific set of accounts seems like a reasonable way to ensure that you aren’t wasting time or money. Problems with the TAL. No intent | In-market companies should be your primary targets.

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Demand Generation Intent Data Buyer Intent Intent 40

Aberdeen

FEBRUARY 26, 2019

Nearly every B2B company has a Target Account List (TAL). And focusing your marketing and sales efforts on a specific set of accounts seems like a reasonable way to ensure that you aren’t wasting time or money. Problems with the TAL. No intent | In-market companies should be your primary targets.

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Demand Generation Intent Data Buyer Intent Intent 40

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. What Is Demand Generation? Demand generation involves an array of techniques used to enhance the exposure of your brand. What Is Lead Generation?

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Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Demand Generation Agencies Demand Generation Social Media Demand 204

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation.

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Only B2B

AUGUST 25, 2020

B2B industry very well know the account based marketing (ABM) concept. It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. But first, let’s understand the concept of demand generation. Personalization.

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Account Based Marketing Demand Generation Agencies Demand Generation Marketing AI 134

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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Inbox Insight

NOVEMBER 17, 2023

Prospects in this stage are still researching, signifying that they do not have an immediate need for a solution. Harnessing intent-based marketing tactics Employing intent-based marketing tactics allows modern marketers to tailor their budget towards the segmented target audiences that are most likely to make a purchase.

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Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. The common misconception is that demand generation is all about creating demand for a product. Well, demand generation is actually far more than that. Demand generation isn’t a quick fix.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Demand Generation Agencies Demand Generation Social Media Demand 130

Marketing Insider Group

JUNE 22, 2020

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. She is a strong customer champion with a tireless commitment to demand generation excellence and best practices. Follow Michelle @mcirocco.

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Demand Generation Agencies Demand Generation Class Demand 168

Adobe Experience Cloud Blog

MAY 15, 2019

In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. And demand generation campaigns are no exception. Properly targeted content is now a must-have, not a nice-to-have.

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Demand Generation Segmentation Demand Generation 134

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. This is it.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Top of Funnel Demand Generation. Account-Based Marketing.

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Demand Generation Demand Planning Account Based Marketing 62

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Top of Funnel Demand Generation. Account-Based Marketing.

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Demand Generation Demand Top of Funnel Planning 62

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. This is where demand generation tactics come in. Best practices for an effective demand gen campaign.

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Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Rev

APRIL 2, 2019

In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet. How do you generate high quality leads, consistently? Obsolete: Why Inbound & Outbound Demand Generation Isn’t Working.

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Demand Generation Ideal Customer Profiles Marketing AI Demand 111

Heinz Marketing

SEPTEMBER 22, 2022

According to ITSMA , account-based marketing started taking shape as early as 2003. Today, it’s widely recognized by B2B organizations as an effective tool for reaching targeted accounts. You may be thinking demand gen is part of the past. You may be thinking demand gen is part of the past.

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Demand Generation Account Based Marketing Demand Webinar Metrics 55

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Evaluate the common needs those buyers face. Social Triggers. Content Tracking.

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Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

JANUARY 4, 2019

If you work with an intent data supplier that can deliver prioritized lists of accounts based on consumption of content across the Web in categories that represent what you sell –at levels well above what is normal for that account – then you are looking at companies exhibiting potential Buyer Research Behavior.

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Demand Generation Account Based Marketing ABM Intent Data 45

Inbox Insight

DECEMBER 16, 2020

So what information should you be tapping into in order to drive demand generation and gain a competitive edge? This means that every search query counts, and digital signals can be mapped to see how users go from casual research to engagement. Search intent. How to use it. Why it matters. How to use it. Action intent.

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Intent Data Demand Generation Agencies Demand Generation Intent 98

Rollworks

JULY 21, 2019

While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success. But the research shows the work is well worth it. When it comes to selecting the right accounts to target, where do you find yourself?

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LeanData

FEBRUARY 10, 2022

As a result, any account-based motion is only going to be as good as the motion’s targeted account list. This post, the third in a series, provides a behind-the-scenes look at identifying target accounts for LeanData’s own account-based strategy. Identifying industries. Testing industries.

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Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

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Engagio

MARCH 29, 2021

Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). So how do we deliver personalization that captures our target accounts’ attention? Intent data helps you understand what keywords the account or people at that account are researching.

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Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . Basically, you are trying to generate demand. .

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PureB2B

APRIL 20, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. In an effort to provide more information on how data is evolving in 2021 and what the growth-minded executive can do to manage and excel with their data, we interviewed Demand Science’s CDO, Shakeel Itoola.

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Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Source – Inside Intent Data: Unlocking Demand Generation Results. A combined approach for effective demand generation.

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Intent Data Demand Generation Intent Demand 98

PureB2B

FEBRUARY 8, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. In an effort to provide more information on how data is evolving in 2021 and what the growth-minded executive can do to manage and excel with their data, we interviewed Demand Science’s CDO, Shakeel Itoola.

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Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Interrogating customer databases and constructing carefully thought-out ideal customer profiles (ICP) have enabled B2B marketers to better understand and identify those ‘best fit accounts’ worth investing resources behind.

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Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Only B2B

DECEMBER 23, 2019

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. agency executives generated targeted leads using client case studies posted on the company’s website.

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Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Hubspot

JULY 15, 2020

For more traditional inbound or demand generation approaches, this usually got left at a persona. This includes firmographic or technographic information like company size, revenue, industry, location, tech stack, and many other attributes. Develop Your Target Account List. Beyond Fit. The resounding answer?

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ANNUITAS

JULY 7, 2016

When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? We do this using buyer research, technology, content, data and lead management best practices. or “consulting for whom?” I can see their gears turning.

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