Trending Sources

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

4 Ways Demand Generation Marketing Is Like Football

Modern B2B Marketing

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Demand Generation b2b Consumer

The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. Use frameworks like ABM and ICE to help with these efforts. Of course, every business needs to generate profits; but.

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

A case study in operating marketing like sales, from CMO planning to demand generation. Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Who Marketo Summit Is For. We hope you meet you at Marketo Summit!

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. How does Captora help marketers get more from that investment, and also help them gauge which content really works? [PA]

How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. Use frameworks like ABM and ICE to help with these efforts. Of course, every business needs to generate profits; but.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. LinkedIn just acquired Lynda.com in a great move to begin to help folks better develop those skills that they want to be endorsed for in their profiles.

4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Here are four strategies to help you drive real business results with your video marketing.

5 Reasons to Gate Lead Nurturing Content

The Point

Progressive profiling is an ideal method for capturing both additional demographic data (company size, industry) to drive campaign segmentation, and behavioral data that can help identify hot leads. Landing pages help drive further engagement.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. Use frameworks like ABM and ICE to help with these efforts. Of course, every business needs to generate profits; but.

19 Demand Generating Content Formats That Aren’t a PDF

SnapApp

We pulled together 19 examples of more out-of-the-box content types to spur your imagination as you make plans for future demand-gen activities. So without further ado: 19 marketing examples to get you thinking creatively about your demand-gen content. PDFs have their place.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. •

Marketing Automation Hacks

ANNUITAS

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value.

4 Components of Successful Demand Generation Marketing

Modern B2B Marketing

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand.

Small But Mighty – Building a Power Team

ANNUITAS

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

Top 10 Tips for Better Email Templates

The Point

Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 1) Marketo. Best suited (like Marketo) for large enterprises.

Tools 48

Measuring The Success Of Your Demand Generation Efforts

Modern B2B Marketing

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales.

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Modern B2B Marketing

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Jon Miller is the VP Marketing and Co-Founder of Marketo. Jon has a passion for helping marketers everywhere.

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action.

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. This will help answer the age-old question of channel performance.

Social Media In Demand Generation: Cracking The Mystery

Modern B2B Marketing

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1.

6 Easy Ways to Perfect Your Landing Pages

Modern B2B Marketing

So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. The last Definitive Guide I read provided invaluable nuggets that help me every day in my job–can’t wait to read the next one!” Demand Generation b2b Consumer

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Infusionsoft Helps Clients Map Their Marketing Strategy

Customer Experience Matrix

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. For example, the system-generated forms and emails automatically include campaign-specific tracking codes, which most systems require users to add manually. Others have used its sequential processes either separately, to automate a variety of annoying manual tasks, or by painstakingly stringing them together by themselves or with professional help.

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

For example, if you don’t drink coffee, answering questions about your coffee habits would be a waste of your time—plus, the answers you’d give wouldn’t be accurate or helpful. Have you used surveys to generate demand? Demand Generation b2b Consumer

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Demand Generation b2b

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. An in-person event is an invaluable part of a Demand Generation Strategy.

How to Generate More Leads from Your Webinar Recordings

Modern B2B Marketing

I can attest—unless the product we’re talking about is obsolete or the concepts we’re discussing are outdated, we offer our recorded webinars indefinitely at Vidyard, and we reap the lead generation benefits! But can recorded webinar data help you run better webinars?

7 Tips for a Successful PPC Landing Page

The Point

Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad.

The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

We believe that video helps bring our story to life. We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. demand generation marketing technology video marketing