Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

4 Ways Demand Generation Marketing Is Like Football

Modern B2B Marketing

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Demand Generation b2b Consumer

Trending Sources

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns.

The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1.

19 Demand Generating Content Formats That Aren’t a PDF

SnapApp

We pulled together 19 examples of more out-of-the-box content types to spur your imagination as you make plans for future demand-gen activities. So without further ado: 19 marketing examples to get you thinking creatively about your demand-gen content. PDFs have their place.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. How does Captora help marketers get more from that investment, and also help them gauge which content really works? [PA]

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4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Here are four strategies to help you drive real business results with your video marketing.

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How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. LinkedIn just acquired Lynda.com in a great move to begin to help folks better develop those skills that they want to be endorsed for in their profiles.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

A case study in operating marketing like sales, from CMO planning to demand generation. Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Who Marketo Summit Is For. We hope you meet you at Marketo Summit!

5 Reasons to Gate Lead Nurturing Content

The Point

Progressive profiling is an ideal method for capturing both additional demographic data (company size, industry) to drive campaign segmentation, and behavioral data that can help identify hot leads. Landing pages help drive further engagement.

Getting to ABM: notes from the field

Biznology

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy.

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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. •

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action.

Marketo Marketing Nation Summit: Who’s Talking About B2B Data?

Leadspace

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing.

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

Small But Mighty – Building a Power Team

ANNUITAS

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

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Marketing Automation Hacks

ANNUITAS

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value.

Top 10 Tips for Better Email Templates

The Point

Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer.

4 Components of Successful Demand Generation Marketing

Modern B2B Marketing

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Jon Miller is the VP Marketing and Co-Founder of Marketo. Jon has a passion for helping marketers everywhere.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 1) Marketo. Best suited (like Marketo) for large enterprises.

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Watch: You Don’t Need a Million-Dollar Marketing Budget to Succeed at Demand Gen

Leadspace

We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. So, how did Marketo and Microsoft use an Audience Management Platform create and close so many more deals?

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. This will help answer the age-old question of channel performance.

Marketing Automation Hacks

ANNUITAS

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. As Litmus states, “With the help of snippets, you can build emails more easily – and more quickly – than ever before. Demand Generation Marketing Automation hacks marketing automation Demand Generation Strategy

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Modern B2B Marketing

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo.

Measuring The Success Of Your Demand Generation Efforts

Modern B2B Marketing

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales.

Infusionsoft Helps Clients Map Their Marketing Strategy

Customer Experience Matrix

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. For example, the system-generated forms and emails automatically include campaign-specific tracking codes, which most systems require users to add manually. Others have used its sequential processes either separately, to automate a variety of annoying manual tasks, or by painstakingly stringing them together by themselves or with professional help.

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Social Media In Demand Generation: Cracking The Mystery

Modern B2B Marketing

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1.

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. An in-person event is an invaluable part of a Demand Generation Strategy.

Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Patel, a Demand Generation Consultant and Customer Acquisition Specialist, has worked with brands like Kyocera, WD-40, and Full Circle Insights to build social communities, drive more leads, and ultimately close more deals. What is one demand gen strategy that businesses miss out on?

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The B2B Checklist for Evaluating Marketing Software

Webbiquity

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. Guest post by Ryan Gould.

When and Why to Use Landing Pages

Modern B2B Marketing

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. It helps SEO , lowers bounce rate, and it improves ease of navigation for your visitors. Demand Generation b2b

6 Easy Ways to Perfect Your Landing Pages

Modern B2B Marketing

So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. The last Definitive Guide I read provided invaluable nuggets that help me every day in my job–can’t wait to read the next one!” Demand Generation b2b Consumer

7 Tips for a Successful PPC Landing Page

The Point

Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad.

Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. Bianchini has been instrumental in bringing together Marketo’s sales and marketing teams around a common goal, but according to her, there’s one unifying success factor of any campaign.