Biznology

DECEMBER 6, 2016

Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. All marketing research tools help you reach your marketing research targets.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. All marketing research tools help you reach your marketing research targets.

Research 62

Research Campaigns Work Management Marketing Management 62

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. I guess this shouldn’t be a huge shocker. Develop a crisis plan.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Related Posts: Why Is Search…So…Darn…Hard?! Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Any discussion of marketing or demand generation within the CPG industry today requires taking a step back to understand how COVID-19 reshaped CPG brands.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

PureB2B

APRIL 1, 2020

However, companies find that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people.

Creativity 62

Creativity ROI Marketing Management Paid Search Agency 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

thePoint

MAY 23, 2016

Webinars are one of the most effective demand generation tools when done right. The attendee will likely share more, and you can even tailor the presentation to ensure you are on target. Increase Your Webinar Attendance. Why is that true? They are a captive, qualified audience. Combine Topic and Case Study Where Possible.

Webinar Metrics 40

Webinar Metrics Practices Best Practices Case Study 40

ANNUITAS

MARCH 19, 2013

Phone interviews and focus groups can be used to show them what you’ve developed and to gain feedback on how accurate your understanding is. Use prospects, customers, internal groups that were not part of steps 1 and 2, and even former customers. Take the time to look for it and compare to what you developed in step one.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Jackie Walts

MARCH 2, 2016

I’ve heard in focus groups that that’s how they know the offer is for them). Research any requirements to buy or use your product and make sure they can be met. When you write your copy, remember small business likes to be called “Small Business”. And watch copy points that refer to things like their “team”. They may not have one.

Small Business Marketing 54

Small Business Marketing Business Budget Programs Tips 54

PureB2B

SEPTEMBER 12, 2020

Is it a tactic like targeted display or direct mail? Display, email, syndication, direct mail, social – ABM is about aligning all of these tactics strategically to move the needle on your target account book. Account based marketing is an awesome strategy to drive customer acquisition, but its not the ONLY strategy that works.

Account Based Marketing 113

Account Based Marketing ABM Demand Generation Vendors 113

Adobe Experience Cloud Blog

JANUARY 22, 2009

What do you think are the biggest opportunities companies have for more effective demand generation ? But, focus groups or in-depth interviews often identify language and messages that are irrelevant, confusing, or — in some cases — insulting. It takes increasing creativity to stand out.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Tony Zambito

MAY 22, 2011

  This includes the severely hindering structured methods typically associated with focus groups and surveys.    Such situational as well as social settings involve group participation, networking, and decision-making. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

AUGUST 3, 2011

  Budgeting to do the real thing and with the right amount of time is usually somewhere between what typical focus groups costs and a large scale national study for example.    Involve Multi-Disciplinary Groups.   It is not hard to see why.    I think you get the idea!

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

PureB2B

FEBRUARY 3, 2021

Is it a tactic like targeted display or direct mail? Display, email, syndication, direct mail, social—ABM is about aligning all of these tactics strategically to move the needle on your target account book. Account-based marketing is an awesome strategy to drive customer acquisition, but it's not the ONLY strategy that works.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Vendors 62

PureB2B

FEBRUARY 3, 2021

Is it a tactic like targeted display or direct mail? Display, email, syndication, direct mail, social – ABM is about aligning all of these tactics strategically to move the needle on your target account book. Account based marketing is an awesome strategy to drive customer acquisition, but its not the ONLY strategy that works.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Vendors 62

Cintell

FEBRUARY 15, 2016

Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

TrustRadius Marketing

MAY 31, 2022

Targeting Customers with Marketing Intelligence. Enterprise customers are very demanding. To build a high level of customer understanding, you will need to know your target market inside and out. Market segmentation helps streamline the process of breaking down your target audience.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

KoMarketing Associates

MAY 12, 2021

These complement ordering and reordering, but are distinct enough to deserve their own focus. Consider setting up a small focus group of five buyers (which is just enough for a viable usability study) so you know where the glitches are in your system, or perhaps which features your customers love most.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Marketing Insider Group

AUGUST 19, 2020

In the SaaS vertical, hyper-personalization manifests itself through account-based marketing (ABM). This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process. Try Non-Traditional Tactics.

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

Marketing Craftmanship

MARCH 27, 2013

Some B2B publications, marketing consulting firms and other 3 rd parties with a vested interest in promoting the use of white papers are capable of citing surveys, focus group results and case studies to support the tactic as an effective lead generation and lead nurturing device.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Metadata

JULY 8, 2021

You know this stuff inside and out — the target persona, their challenges, their needs, their desires, and just how your existing products and this new launch solves them all. That’s probably the average knowledge-level of your target audience. Don’t have a demand generation platform yet? How was that first week or two?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Hubspot

NOVEMBER 11, 2015

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. Attempting to single-handedly track all the elements of your marketing equates to taking on a huge amount of work.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

B2B Digital Marketer

MARCH 4, 2021

Uh, in addition to that, if you start taking that to the next level, we’re starting to see sales, marketing, business, and business development, demand, generation, client success. Here’s what I, so it’s like a little mini focus group. Jim Rembach (09:10): You’re right.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Tony Zambito

APRIL 20, 2011

Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    One of the limitations of surveys and focus groups for example are that context is missing.  Image via Wikipedia.   Related articles.

Buyer Personas 100

Buyer Personas Marketing & Strategy Wikipedia Social Media 100

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40