Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Marketing teams, now scrambling to fill that gap have turned to digital event production and promotion.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Your executive team is looking to win business from a specific group of target accounts.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Marketing teams, now scrambling to fill that gap have turned to digital event production and promotion.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Anteriad

NOVEMBER 15, 2023

The post Event marketing guide: How to get more prospects at your B2B event appeared first on Anteriad.

Marketing Prospects 92

Marketing Prospects Event Marketing B2B Marketing B2B 92

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

SmarkLabs

NOVEMBER 18, 2019

Demand generation is what a brand does to create awareness and interest. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. So think outside the box when it comes to your demand gen strategies. Isn’t that just lead generation?

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

ANNUITAS

JUNE 24, 2014

The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. However, it seems they are not actually building events into the plans and executing as needed in order for them to be effective. How to integrate events into a Demand Generation Strategy?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

SnapApp

NOVEMBER 15, 2018

Unlike other marketing efforts, B2B events bring together prospects that are more likely to fit your ideal target audience right from the get-go. With this in mind, events make up a crucial component of a successful demand generation strategy. Be a Voice for the Event on Social Media . Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

SnapApp

AUGUST 22, 2018

But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing? See the app in action.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Take a look at what we found.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Crimson Marketing

OCTOBER 8, 2014

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. That means applying clear metrics to measuring the impact of its marketing system and creating discipline in budget allocation in accordance with proven ROI.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Ledger Bennett

OCTOBER 22, 2020

Within this context, Ledger Bennett was tapped to lead efforts to bolster the branding and promotion of VirtualConnect , implementing a comprehensive event marketing program to grow awareness and drive registrations, specifically among customers and ICP prospects. Event Marketing Campaign Elements.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

SnapApp

AUGUST 22, 2018

But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing? See the app in action.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Welcome back …”) with language that speaks to known, account-specific benefits and pain points can pay big dividends. Responding to those specific companies, by name (“Hey Google!

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Martech

JANUARY 10, 2024

Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus. Her presentation at MarTech focused on marketing work management solutions. On her first slide after the title slide, she indicates exactly what will be covered and immediately starts providing clarity and solutions.

Conference 110

Conference Tips Work Management Marketing Management 110

KoMarketing Associates

APRIL 20, 2022

The CMO Council teamed up with Cvent to conduct the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that most marketers (64%) were only moderately effective or not effective at executing valuable virtual events.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

FEBRUARY 24, 2022

The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

markempa

APRIL 5, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Lattice

OCTOBER 24, 2018

Recap From the Show Floor Event marketing is an integral part of Lattice’s mix of demand generation programs. We attend …

Demand Generation 127

Demand Generation Event Marketing Demand Generation 127

Marketing Insider Group

JULY 15, 2021

And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. We can share graphics such as charts from research reports, the results of a marketing campaign; basically, anything captured in a graphic image, and video as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Kapost

MARCH 16, 2020

As marketers, nowhere is being hit harder than the event marketing front. So, in the spirit of hope and support for my fellow demand generation and event. The post Coronavirus Canceled Your Event? Here’s What Marketers Can Do Now appeared first on Kapost Blog.

Demand Generation 77

Demand Generation Paid Search Agency Demand Event Marketing 77

markempa

AUGUST 15, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Strategic-IC

FEBRUARY 20, 2024

Miller’s StoryBrand Brandscript and the 7-part framework behind it are well known in Marketing circles; you can check that out here. For Katrine, building out account lists meant working closely with Sales : “And then trying to figure out how we get in front of those large companies – and how do we close these deals? “We

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you think?

Lead Generation 120

Lead Generation Demand Generation Agencies Marketing Automation Services Demand Generation 120

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss.

B2B Thought Leadership 90

B2B Thought Leadership Transparency Thought Leadership Marketo 90

Pam Didner

SEPTEMBER 16, 2020

In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. Through its use, we are able to automate and simplify the event process, which drives higher attendance and ultimately converts more Dreamforce leads to actual sales.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Launch Marketing

AUGUST 23, 2023

Think about the business needs and the skill level you need to complete the job before investing in a VP of Marketing. Hiring without understanding the type of marketing background needed There are different specialties in marketing. Some VPs are well-versed in demand generation, while others are brand marketers.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

SmartBug Media

DECEMBER 28, 2022

SmartBug on Tap delivers weekly conversations and thought leadership from SmartBug Media on demand generation, marketing automation, brand loyalty, and digital strategy. If you’re looking for expert, game-changing thoughts on digital marketing, your search is over.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Content4Demand

MARCH 2, 2021

While 2020 was a year unlike any other, B2B marketers never took their eyes off their targets. The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. Webinars Fill the Live-Event Gap.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events.

Leads 83

Leads Lead Marketing Qualified Leads API 83