ANNUITAS

MARCH 1, 2016

Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Garbage in; garbage out.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

MAY 24, 2016

In what has become perhaps the most over-promised and most under-delivered demand generation trend in recent years, everyone is throwing around the phrase ‘predictive analytics’ as one of their top B2B sales and marketing priorities, and yet there is no strong evidence anyone is really doing it. Why is this?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

ANNUITAS

JUNE 30, 2015

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” – Lead stage elasticity per content offer. As mentioned above, outbound email (via a targeted list) is but one element of a Demand Generation program.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

Walker Sands

FEBRUARY 12, 2019

John Fairley , Senior Vice President of Demand Generation – John joined Walker Sands in 2007 and has been a key player in driving the development and sophistication of the digital services group. Brendan Shea , Vice President of Creative Services – Brendan will lead Walker Sands’ unified design and content teams.

Demand Generation Agencies 40

Demand Generation Agencies Elasticity Paid Search Agency Demand Generation 40

LeanData

NOVEMBER 8, 2016

Theme: How the productivity manager has become instrumental to a strong revenue-generation machine. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. But sales is thinking about accounts.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

SEPTEMBER 22, 2017

Our current customers love telling me about the impact we’ve had on their strategies around more effectively orchestrating demand generation. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

Tony Zambito

NOVEMBER 28, 2011

.  There are four elements of buyer decision models that are being altered as a result: Context : new contextual scenarios are emerging in the modern business era that affects decision-making in general business – including purchase decisions.  Related articles.

Buyer's Journey 100

Buyer's Journey Trends Elasticity Fulfillment 100