PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

PureB2B

JULY 14, 2020

The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. From there, let them execute their prospecting at scale and cost effectively book you meetings.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy? What do they read?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. From there, let them execute their prospecting at scale and cost effectively book you meetings.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

DealSignal

APRIL 10, 2024

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. Intent data allows you to identify and target these specific folks, almost in real time. Comparing vendors on a third-party review website. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ANNUITAS

JANUARY 19, 2022

It means that relying on a salesperson to guide a lead through all stages of the lifecycle is no longer effective. Buyers spend nearly half their time researching independently ; another 22% is spent talking to other decision makers, and only 17% of their ‘buying’ time is spent meeting with potential vendors.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. However, an influx of deeper data offerings has a downstream effect on organizational health that is less understood.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. Platforms enable the creation of target account lists by unifying first- and third-party data.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Smashmouth Marketing

MARCH 14, 2020

With online conferencing tools, companies don’t have to walk away from event effectiveness. Virtual events in general. That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. They can organize virtual events. Virtual round tables.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. Intent signals are indicators that identify accounts that are actively researching your products on the web. But what is Intent data?

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Leadspace

MARCH 26, 2018

According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “Early Stage” of ABM implementation (which hardly sounds like true ABM at all: “some basic management, targeting, and measurement at an account level.”).

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. Marketing agencies give SMBs access to top-tier marketing capabilities and capacity, while using their internal resources more effectively. In their ABM approach, the average deal size of accounts targeted via ABM methods was 35% larger than that of accounts not targeted via ABM methods.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales.

Intent Data 52

Intent Data Intent ROI B2B 52

ANNUITAS

JANUARY 27, 2015

It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

JULY 28, 2015

It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Then why are so many Enterprise B2B marketers missing the mark?

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

LEADership

NOVEMBER 26, 2013

Despite all the research, trends analyses and best practice sharing, a majority of B2B marketers struggle to determine what the most effective demand generation plays are. FOUNDATION IS SHAKY : For demand generation strategy to work seamlessly, you need a strong foundation. Dismal Failure or Epic Success?

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Sales Qualified Leads High Quality Lead 40

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our best prospects generally start as non-paid subscribers. Improving personalization through the refinement of buyer personas and customer journeys. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

DealSignal

NOVEMBER 1, 2022

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real-time. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Markempa

APRIL 16, 2019

But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. A buyer persona(s) targeted – Which ponds are you fishing in, and whom are you trying to catch?

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

Heinz Marketing

DECEMBER 18, 2018

1 – Select Account : Align sales and marketing around a list of target accounts most likely to deliver revenue. 2 –Identify people : Fill out these accounts and buying contacts for key personas based on your ideal buyer profiles. ABM Myth #2: You Must Choose Between ABM or Demand Gen.

Account Based Marketing 72

Account Based Marketing ABM Demand Generation Enterprise Management 72

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. Let’s take a step back. Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. Let’s take a step back. Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. Let’s take a step back. Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

The Point

DECEMBER 11, 2018

How can ABM best coexist with a more traditional funnel-based demand generation model? When so many technology vendors claim to be an “ABM solution,” what are the smartest investments? Can you execute ABM effectively without technology? Approaching account selection like a wish list.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Zoominfo

DECEMBER 7, 2017

If you don’t understand your target audience, how will you produce effective content? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona?

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Leadspace

JUNE 26, 2017

In the age of big data , B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM platforms. One particularly effective way to turn that indigestible mass of raw information into actionable intelligence is via lead scoring. Predictive Scoring.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Think Beyond Personas (B2B customers are B2C customers, too).

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85