ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Industrial Marketing Today

SEPTEMBER 27, 2010

Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. How has the role of the inside and outside sales team changed within your organization? Often closing the deal requires participation by many members of your sales team. Leave your comments below.

Social Media 60

Social Media Social Marketing Media Planning 60

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. So the question facing organizations is: How do I make certain this is an investment that’s reaching a real audience, and in an environment that’s appropriate for me to reach them? . Those aren’t people.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

Engagio

JANUARY 9, 2017

Our research shows that it takes 9-12 month for organizations to recognize the key ‘win’ metrics that ABE delivers – greater ACV and LTV, deal velocity, and win rates. Advice: One of our biggest findings in 2016 was that organizations with account-based sales development saw the fastest results.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Heinz Marketing

FEBRUARY 8, 2021

The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. If this is a marketing exercise, you’re neutering its impact from the beginning.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Disintermediation (3).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40