Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
. “Just like social selling matured into an upgraded version of “selling”, I expect we’ll see account-based marketing in 2017 evolve into a smarter overall mix of enterprise B2B marketing. It’s not a new initiative or separate initiative, but a more precise and effective way of engaging your most important targets. Tracy Eiler.
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