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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. Online Lead Generation – 54,553 members. Arguably one of the most critical aspects of B2B marketing. B2B Lead Roundtable – 14,216 members.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts. Steps to building a personalized account-based marketing strategy.

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Interesting Infographics: Getting Your Lead Generation Up to Par

LEADership

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. Join the discussion below.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.