The Point

APRIL 20, 2009

DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers.

Direct Marketing 100

Direct Marketing Marketing Agencies 1 Demand Generation Agencies Relevance 100

Tony Zambito

NOVEMBER 16, 2011

This is the third article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking fulfillment in their efforts to achieve goals and what this means to the future of demand generation.    The Future. . 

Fulfillment 100

Fulfillment Demand Generation Demand Trends 100

Heinz Marketing

AUGUST 28, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Complexity leads to confusion. Insecurity leads to stagnation. 10 Tough Questions to Evaluate Your Target Account List. Remarkable success begins simply.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. (CDI

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

markempa

APRIL 5, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. In the old days, we had a phone. And a fax machine.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Madison Logic

JUNE 6, 2023

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. As the economy continues to ebb and flow, marketers need to maintain a more persistent market presence to grow pipeline and revenue.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

The Point

AUGUST 25, 2017

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Here’s what I’d want to know if I was hiring an agency: -How do you market your company? Ask tougher questions.

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

The Point

SEPTEMBER 20, 2016

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Are leads shared or re-sold?

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Mx Group

NOVEMBER 17, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. Can you provide an example of an “account engagement score”?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Point

OCTOBER 30, 2018

Just as B2B marketing has evolved rapidly in the last decade, so too have the marketing agencies who service those B2B companies. In particular, a new breed of agency focused on demand generation (or demand creation) has emerged – these firms tend to be part strategic consultants, part creative agency, part systems integrator.

Demand Generation Agencies 124

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 124

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

MAY 27, 2014

Only AcmePro …” In marketing copy, there’s a fine line between assumptive and presumptuous, and this example crosses that line in leaps and bounds. Adapted from “The High Tech Direct Marketing Handbook”. AcmePro 1.0 is the one. Just don’t assume he or she already believes your product is the answer.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Point

NOVEMBER 16, 2012

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is summed up in the old maxim: “Branding is what your agency calls your campaign when they can’t measure it.”. Where brand might yet have a role to play is in lead nurturing. Starbucks is a successful brand.

Demand Generation Agencies 100

Demand Generation Agencies Brand Identity Branding Content Marketing 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

The Point

AUGUST 17, 2010

Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Lead Nurturing.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Strategic-IC

OCTOBER 25, 2022

The term ‘Account-based Marketing’ first appeared in 2003, in a paper written by Bev Burgess for the snappily named Information Technology Services Marketing Association – now thankfully shortened to ITSMA. Of course, there have been new marketing initiatives before. In 1987, Stan Rapp invented Maxi Marketing.

Account Based Marketing 62

Account Based Marketing ABM B2B Sales Demand Generation Agencies 62

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. The rep may not have received the answer he was looking for (we already partner with a couple of companies in his space), but he generated action. So, for example: “Click to download our free white paper”. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

DemandBase 100

DemandBase Landing Pages Leads Lead 100

The Point

APRIL 30, 2009

What do fishing licenses have to do with B2B demand generation? But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation.

Lead Gen 100

Lead Gen Peer-to-peer Demand Generation Leads 100

The Point

JULY 21, 2009

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [.].

Webinar Metrics 100

Webinar Metrics Demand Generation Deliverability Lead Generation 100

The Point

APRIL 8, 2010

Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database could change each and every year*. The result: more hard bounces and unsubscribes. Has anyone seen more recent statistics?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Growing your business through email marketing.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

The Point

MARCH 17, 2014

The copy is winding its way through the marketing group and is now on its fourth revision. Sometimes we get so used to our own “marketing-speak” that we think everyone talks that way. Don’t laugh – sometimes the best way to evaluate technology marketing is to show it to a layperson.)

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100