Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

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Buzz Marketing for Technology

SEPTEMBER 8, 2010

So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. The unvarnished truth is I believe it’s getting harder and harder to make your demand generation efforts stand out. And perhaps these two things have something in common. Tweet This! Share this on Facebook.

B2B Marketing 100

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Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Share this on del.icio.us.

Emarketing 100

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Webbiquity

APRIL 26, 2010

How effective is demand generation software? What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical?

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Webbiquity

DECEMBER 16, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale … The Perfection of Marketing by James Connor. Check out the Webbiquity bookstore. Share this on Bebo. Share this on Facebook.

Social Media 100

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Webbiquity

JANUARY 27, 2011

FTC Disclosure: Webbiquity has no financial relationship with any of the vendors mentioned in this post. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

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Webbiquity

SEPTEMBER 7, 2010

Tags: Marketing Automation and Demand Generation Alexandre Sagala.

Lead Nurturing 100

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Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service?

PR 100

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Adobe Experience Cloud Blog

JULY 15, 2010

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? Do you have a buyer persona? Sites to test for your marketing include: YouTube.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?

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Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

Marketing Automation Services 100

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Customer Experience Matrix

NOVEMBER 29, 2010

The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. other advanced features.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

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LEADership

DECEMBER 3, 2013

You can target the audience you already know and love and get to know them better. Get a 360° view of your B2B demand generation. You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. How is it helping your B2B lead generation efforts?

B2B 40

B2B Curation Demand Generation Digg 40

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. It is your marketing gold.

B2B Marketing 100

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Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Are you ready to market your marketing and begin changing perception and behavior? Theme: Enterprise by StudioPress.

B2B Thought Leadership 100

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Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Facebook 100

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Digital B2B Marketing

MARCH 28, 2011

Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. And in my book, that makes Twitter social media. Theme: Enterprise by StudioPress.

Twitter 100

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Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. As a client once told me: If you must have a registration form at all, keep it short. People aren’t willing to make up that much information for your content.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. As a brand marketer, you went backwards.

Click Rate 100

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Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner. Theme: Enterprise by StudioPress.

Social Media 100

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Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. If not, you need to ensure your organization, not just your marketing , is aligned around a common idea. Photo caption updated, thanks Robert !

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Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Advertising Agencies 100

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Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Enterprise Management 100

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Digital B2B Marketing

MARCH 4, 2011

With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing. As long as these practices continue, marketers have good reason to approach email list rentals with caution.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Paid Search Agency 100

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Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. They won’t understand the social side of social media, and it will clearly show.

Social Marketing 100

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B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. B2B Marketing Online , March 11, 2010 How social media applies to our target audience of business professionals, and help us achieve our B2B revenue goals. 7 Demand Generation Best Practices , March 11, 2010.

B2B Marketing 40

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Digital B2B Marketing

MARCH 25, 2011

Targeting Data. LinkedIn has tremendous B2B data for targeting advertising. Since data is collected and used for targeting within LinkedIn, online advertising regulation would likely benefit, not harm, LinkedIn. This, combined with targeting, likely explains the above-average engagement referenced above from LinkedIn campaigns.

Linkedin 100

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B2B Marketing Zone Posts

AUGUST 3, 2010

3 Great B2B Demand Gen Articles from Last Week - Smashmouth Marketing , July 29, 2010 It’s amazing that there’s so much great content out there surrounding demand generation and B2B sales and marketing! 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Lead Management Market Heats Up : Comments Laura -- Well said!

Enterprise Management 40

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Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. This is just a thin slice of the information that was included in the report. Theme: Enterprise by StudioPress.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100