Unbound B2B

MAY 12, 2025

You’re competing on price, features, and services. Demand capture is important because it helps you build a short-term pipeline. For demand capture, ROAS (return on ad spend) becomes the metric. Building a brand is so important before you get to demand generation.

Marketing Budget Creation 52

Marketing Budget Creation Demand Marketing Budget Sales Qualified Leads 52

Inbox Insight

AUGUST 21, 2024

High-quality leads are more likely to convert into paying customers, improving ROI, while low-quality leads can waste resources due to their lower likelihood of interest in your products or services. Cost Per Opportunity (CPO) Cost Per Opportunity (CPO) measures the cost of generating sales-qualified opportunities.

Cost per Lead 52

Cost per Lead Lead Ranking Top of Funnel CPL 52

SnapApp

APRIL 4, 2018

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . 4: Cost-Per-Lead (CPL).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107