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Do You Need an SEO Agency, SEO Platform or SEO Tool?

Conductor

While you might be losing out on some cross-channel SEO/SEM synergies, SEO-focused agencies can offer a greater breadth of SEO services such as having a deep expertise in local and international search, as well as dealing with companies of varying sizes and maturity levels. How many deliverables will I receive per month?

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Directive Names Rodrigo Stockebrand VP of Client Strategy

Directive Agency

In this role, Stockebrand will guide the operational culture, improving the quality and consistency of Directive’s deliverable, and grow revenue through the success of Directive’s clients. He will be a critical part of the agency’s vision to elevate Directive into the upper-echelon of performance marketing agencies.

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Email First: The New Normal for Keeping You Connected to Customers in Challenging Times

Litmus

Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications. In doing so, they improved email accuracy by 25%, increased email deliverability by 20%, and accelerated time to market for new emails by 10%. They’re asking to hear from you.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Improve deliverability and overall email performance as measured by open and click rates. For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.

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The Art of Developing a Marketing Budget

KEO Marketing

If done effectively, this enables all parties throughout the company to understand the marketing goals, objectives, and deliverables. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

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What Is ROI — and Why Does It Matter to a Writer?

ClearVoice

There are plenty of abbreviations thrown around haphazardly in the content industry — TK, SEO, SEM — and the list goes on. But one that you perhaps haven’t given much thought to is ROI, which stands for return on investment.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. If you're running PPC campaigns for someone who doesn't understand the importance of good campaign structure, this template will also act as a deliverable that will enlighten your boss or clients. Tips for Using This Template.

PPC 101