Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Move into verticals. Also, always double-check for broken or misleading links, which can hamper trust and affect deliverability.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Heinz Marketing

MARCH 15, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are listening to this through the podcast feed, so thankful to have you joining us and listening to our episodes. You can even ask Alexa! Judy Ash: Right.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Peer-to-peer 95

DivvyHQ

OCTOBER 9, 2017

3M is a complex conglomerate, with over 20 divisions, 55,000 products, sales in 200 countries, serving—in one way or another—about every vertical segment you can name. I’m really inspired by podcasts. But I love the great storytelling podcasts like Serial, as well as those that delve into cultural matters.

Enterprise Management 51

Enterprise Management Planning Content Cross-Selling 51

SnapApp

DECEMBER 22, 2016

An awesome feature of Duct Tape Marketing is their podcasts. Sometimes we want a break from reading and learning through podcasts is a great alternative. Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Vertical Response.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48