Litmus

FEBRUARY 8, 2024

The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Building a high-quality subscriber list is key for deliverability. Hesitation about committing a large portion of their budget to AI startup costs. Email ROI generates $36 for every $1 spent.

Marketing Budget 83

Marketing Budget Marketing Strategy Marketing & Strategy Planning 83

SmartBug Media

DECEMBER 27, 2021

Can you turn abstract ideas into tangible deliverables? In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

DivvyHQ

OCTOBER 9, 2017

It entails using content as a fulcrum of customer experience creation, because content is a tangible deliverable that cross-functional stakeholders can collaborate to design with maximum business requirement and knowledge capital input. I also love the great storytelling coming out today online. I’m really inspired by podcasts.

Enterprise Management 51

Enterprise Management Planning Content Cross-Selling 51

Heinz Marketing

APRIL 15, 2019

I actually was reading a quote recently that was saying especially for startups, people always overestimate how hard it is to build the product and underestimate actually how much effort it is to acquire customers. For everyone who’s subscribing to us on the podcast feed, thanks so much for joining us.

Top of Funnel 65

Top of Funnel Work Management Marketing Management Paid Search Agency 65

SnapApp

DECEMBER 22, 2016

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. An awesome feature of Duct Tape Marketing is their podcasts. Sometimes we want a break from reading and learning through podcasts is a great alternative. Copypress is all about the power of storytelling.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48