Litmus

OCTOBER 1, 2021

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters.

CAN-SPAM 86

CAN-SPAM Deliverability Domain Ad Exchange 86

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures. DMARC is an email validation tool that helps prevent phishing and email spam.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). The second agreement from the subscriber is critical.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

JangoMail

JANUARY 22, 2021

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Setting up SPF when using JangoMail Setting up DKIM when using JangoMail Once you’ve set up SPF and DKIM and have verified their validity, you are ready to create a DMARC record.

Deliverability 81

Deliverability Phishing Domain Validation 81

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. A valid email address is one of the most valuable pieces of information you can receive from your customers.

Email Marketing 113

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 113

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

eDataSource

MARCH 12, 2019

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You can specify that scam emails be sent to the recipients spam folder or have the ISP block the scam emails completely so that your customer never sees them. Further Reading: FAQs from DMARC.org.

Phishing 78

Phishing Domain Copyright FAQ 78

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! What Is Email Deliverability? Use Email Deliverability Testing Tools 9.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

JangoMail

DECEMBER 16, 2021

Email Deliverability 101: SPF Records. Sender authentication means securing the domains you use to send emails by setting up proper and valid DNS records. Email authentication for your domain helps prevent spoofing and phishing. The message will either be blocked, sent to spam, or accepted but not delivered.

Domain 40

Domain Phishing Deliverability Tagging 40

Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. A few years down the road, we can see that the angst of many marketers was unfounded.

Ideal Customer Profiles 71

Ideal Customer Profiles Domain Phishing Deliverability 71

Adobe Experience Cloud Blog

JULY 22, 2016

Avoid adding promotional language in the subject line or your email could be flagged as spam. While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature. Use a subject line that clearly summarizes the purpose of the email. Trigger away!

Email Marketing 48

Email Marketing Cross-Selling Phishing Thought Leadership 48

SendX

SEPTEMBER 10, 2018

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. What is Email Deliverability? Are my emails landing in spam box? You don't have to be a spammer to get your emails land in spam.

Deliverability 160

Deliverability CAN-SPAM A/B testing Classified Ads 160

Martech

MARCH 4, 2024

Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. Use third-party tools to validate our code and content.

Rules 115

Rules CAN-SPAM Phishing Work Management 115

ClickDimensions

AUGUST 8, 2019

What is email deliverability? Email deliverability is fairly simply defined as the ability to get your emails into your subscribers’ inboxes. That’s because there are a number of factors and criteria that determine deliverability as well as best practices to follow that all come with definitions of their own.

Deliverability 49

Deliverability Email Marketing CAN-SPAM Domain 49

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

CAN-SPAM 267

CAN-SPAM Domain Deliverability Phishing 267

Litmus

FEBRUARY 19, 2021

Essentially, you can set up a BIMI record on your domain that tells email clients that you are, in fact, who you say you are and, in return, they’ll pull in your brand’s logo to display to subscribers so that subscribers know they can trust your email—that it’s not another phishing attempt trying to steal their information.

Ad Building 59

Ad Building Trust Marketing Phishing Paid Search Agency 59

Martech Advisor

MARCH 16, 2020

The right message, right time and right person rings truer than ever when it comes to email deliverability. Inbox providers like Gmail leverage technology to improve relevancy and experience, which has proved challenging for some presidential candidates to overcome, writes, Tom Sather is a Senior Director of Marketing Validity.

CAN-SPAM 52

CAN-SPAM Phishing Deliverability Open Rate 52