Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules?

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Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Simplified unsubscription.

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Outreach Effectiveness CAN-SPAM Domain 106

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

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Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What you’ll learn in this article: The difference between delivery and deliverability. What spam filters look for. How Litmus Spam Testing works.

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Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Tweet this ?.

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Deliverability CAN-SPAM Domain Trigger Marketing 109

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

Litmus

OCTOBER 1, 2021

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures. DMARC is an email validation tool that helps prevent phishing and email spam.

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Deliverability Phishing Domain CAN-SPAM 52

Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). The second agreement from the subscriber is critical.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. Second, let’s look at the spam problem. M³AAWG, an industry body group on senders and receivers conducted a study in 2007 and considers approximately 85% of given email traffic is most likely spam. of the spam. Why do you not know?

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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ConvertKit

DECEMBER 20, 2021

In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business. In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing.

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Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. When your recipient marks an email as spam, it is considered a complaint.

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JangoMail

JANUARY 22, 2021

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Options include: to do nothing (“p=none”), to move the message to spam (“p=quarantine”) or reject the message outright (“p=reject”).

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Webbiquity

SEPTEMBER 27, 2019

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to.

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Email Campaigns Campaigns Deliverability Allocation 269

eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. Feedback Loop - a service that some ISPs offer that sends recipient spam complaints back to the sender so they may remove the complaining email addresses from their active mailing file. DEFINITION.

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ANNUITAS

MARCH 19, 2020

Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. This ensures that Nurture emails are seen as legitimate, commercial messaging and not as spam, phishing, or any of the other sordid possibilities that a sketchy-looking email brings to mind.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

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ConvertKit

OCTOBER 11, 2021

According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. To avoid deliverability troubles during the most wonderful time of the year, I recommend the following: Don’t suddenly increase your volume or frequency. Akos Szarka, Deliverability and Compliance Product Specialist at ConvertKit.

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ConvertKit

JULY 7, 2020

Try ConvertKit's deliverability in action. In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Email authentication can be very complex, but it's crucial for your email deliverability.

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Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! What Is Email Deliverability? Use Email Deliverability Testing Tools 9.

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Deliverability CAN-SPAM Work Management Domain 105

eDataSource

MARCH 20, 2019

Your email “identity” is dynamic and robust; often changing without you realizing it, creating not only a security risk to your users, but deliverability issues for the legitimate mail being sent from your brand.

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eDataSource

MARCH 12, 2019

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You can specify that scam emails be sent to the recipients spam folder or have the ISP block the scam emails completely so that your customer never sees them. Further Reading: FAQs from DMARC.org.

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Phishing Domain Copyright FAQ 78

JangoMail

DECEMBER 16, 2021

Email Deliverability 101: SPF Records. Email authentication for your domain helps prevent spoofing and phishing. The message will either be blocked, sent to spam, or accepted but not delivered. We hope this article has helped you understand how important an SPF record is for your email deliverability. How SPF works.

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Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. A few years down the road, we can see that the angst of many marketers was unfounded.

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Ideal Customer Profiles Domain Phishing Deliverability 71

Adobe Experience Cloud Blog

APRIL 17, 2013

You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. For email marketing deliverability and success , the message and creative composition is a key component to overall campaign performance. Phishing URL.

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Design Deliverability Privacy Policies Phishing 48

Belkins

NOVEMBER 29, 2019

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act. Often considered a 2.0

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Belkins

NOVEMBER 29, 2019

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act. Often considered a 2.0

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Domain Phishing CAN-SPAM Paid Search Agency 52

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

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Belkins

NOVEMBER 28, 2019

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act. Often considered a 2.0

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Domain Phishing CAN-SPAM Paid Search Agency 52

SendX

SEPTEMBER 10, 2018

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. What is Email Deliverability? Are my emails landing in spam box? You don't have to be a spammer to get your emails land in spam.

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Adobe Experience Cloud Blog

JULY 22, 2016

Avoid adding promotional language in the subject line or your email could be flagged as spam. While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature. Use a subject line that clearly summarizes the purpose of the email. Trigger away!

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Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Improperly gathering subscribers.

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ClickDimensions

JUNE 11, 2020

To prevent spam from clogging people’s inboxes, email service providers use a variety of tools to determine if an email is legitimate and desired by the intended recipient. An RBL is a list of known or suspected IP addresses that are considered to be sources of spam. So, what is a blacklist? Happy Marketing!

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Goolara

JANUARY 30, 2019

We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. How much of this is the sender’s fault and how much is the fault of their ESP, I can’t say, but needless to say, all of their emails went straight to the spam folder. Don’t You Dare Unsubscribe.

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