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<p>As a new creator, you may feel like reaching as many eyeballs as possible is the most crucial end goal. Just remember, not all subscribers are created equal. Opt-in forms help weed out unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability.</p>
<p>However, like subscribers, not all opt-in forms are equally as effective. In this episode, Alyssa and Melissa walk through their must-haves for top-performing sign-up pages while showcasing one creator with a stellar, deliverability-approved website.</p>
<p>From clear messaging to single opt-in versus double, here’s everything to keep in mind when you’re building out a sign-up form. This page is likely the first step in your relationship with a new subscriber. Make a great impression and make it count.</p>
<p><img class="aligncenter size-full wp-image-36082 lazy" data-src="https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fm=pjpg" alt="Email signup process" width="1500" height="1848" srcset="https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fit=scale&amp;fm=pjpg&amp;h=600&amp;w=487 487w, https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fit=scale&amp;fm=pjpg&amp;h=1024&amp;w=831 831w, https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fit=scale&amp;fm=pjpg&amp;h=946&amp;w=768 768w, https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fit=scale&amp;fm=pjpg&amp;h=1536&amp;w=1247 1247w, https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fit=scale&amp;fm=pjpg&amp;h=727&amp;w=590 590w, https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=195 195w, https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fit=scale&amp;fm=pjpg&amp;h=2048&amp;w=1662 1662w, https://media.convertkit.com/post/QmTMkCgK-signup-process.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /></p>
<h2>Pullquote</h2>
<p>(41:04) <em>“How do I even get subscribers? Put out helpful content. Have a link to your sign-up form anywhere people can find you. And showing (right off the bat) the value they’re going to get, so they are excited to be on that email list. That’s the key.”</em> ~ <a href="https://twitter.com/alyssa_dulin" target="_blank" rel="noopener">@alyssa_dulin</a></p>
<h2>Main Takeaways</h2>
<ul>
<li>[03:45] Don’t use opt-in shortcuts! They are terrible for deliverability.</li>
<li>[05:20] It’s not just about <a href="https://convertkit.com/resources/blog/email-deliverability" target="_blank" rel="noopener">being a good sender</a>; it’s about the quality of the subscriber. Subscriber quality is the most critical factor when you’re trying to convert those subscribers into sales.</li>
<li>[10:26] If you <a href="https://help.convertkit.com/en/articles/2971364-the-all-important-double-opt-in" target="_blank" rel="noopener">have a double opt-in form</a>, don’t make it fancy or gimmicky. It should be easy for a potential subscriber to find it in their inbox.</li>
<li>[14:53] Just because you have a single opt-in doesn’t mean your subscribers will be more engaged. On the contrary, you’ll typically see the opposite.</li>
<li>[39:35] Create a platform where people clearly understand your value and what problem you can solve. This helps potential subscribers trust you with their email list and their screen time.</li>
<li>[41:54] Consistency is key to succeeding as an online business.</li>
</ul>
<h2>Links</h2>
<ul>
<li><a href="https://www.google.com/recaptcha" target="_blank" rel="noopener">reCAPTCHA</a></li>
<li><a href="https://share.transistor.fm/s/93178a68" target="_blank" rel="noopener">Deliverability Defined 104: Protecting Yourself From Listbombing</a></li>
<li><a href="https://convertkit.com/resources/blog/what-makes-a-good-subscriber" target="_blank" rel="noopener">Deliverability Defined 216: What Makes A Good Subscriber?</a></li>
<li><a href="https://convertkit.com/resources/blog/apple-email-privacy-changes" target="_blank" rel="noopener">Deliverability Defined 218: Apple’s New Privacy Changes</a></li>
<li><a href="https://empressofdirt.net/" target="_blank" rel="noopener">Empress of Dirt</a></li>
<li><a href="https://www.instagram.com/empressofdirt/" target="_blank" rel="noopener">Empress of Dirt on Instagram</a></li>
<li><a href="https://empressofdirt.net/two-minutes-in-the-garden/#listen-here" target="_blank" rel="noopener">Two Minutes in the Garden</a></li>
</ul>
<h2>Try ConvertKit&#8217;s deliverability in action</h2>
<p>It&#8217;s now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: <a href="https://convertkit.com/pricing" target="_blank" rel="noopener">convertkit.com/pricing</a>.</p>
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</ul>
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How to perfect the sign-up process

Alyssa Dulin

What Apple’s privacy changes mean for your deliverability

ConvertKit’s June 2021 Deliverability Report