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Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. Avoid spam filters Globally, some 14.5

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Why are my open rates dropping?

ConvertKit

If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. 34:20] Is your open tracking pixel being clipped? Deliverability Podcasts

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Meaningful metrics: Going beyond open rates

ConvertKit

Try ConvertKit's deliverability in action. In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance.

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What Influences Email Open Rates?

xiQ

How to maximum open rate? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. As ISP filtering becomes more rigorous, more emails end up in the spam folder. The post What Influences Email Open Rates?

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it. Side Note - In case you want to benchmark your email opens (and other email marketing metrics) with others in your industry, take a look at this detailed study. This amounts to 15k opens.

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Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email deliverability matters, and improving it should be near the top of your agenda. Email Deliverability Explained. Email Deliverability Factors.

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Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit

Litmus

All our efforts are wasted when messages go to spam folders. An email deliverability audit is an effective technical method to increase the open rate. How to perform a deliverability audit. How to maintain great deliverability. Run your deliverability tests.

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5 Best Tools to Test & Improve Your Email Deliverability

SendX

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. How to Avoid Emails Going to Spam With 7 Tricks. This is not spam.

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5 Ways to Optimize Email Marketing Open Rates

GreenRope

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38].

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ConvertKit’s September 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2022.

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How Email Deliverability Affects Your Business

Marketing Insider Group

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Think of email deliverability as the foundation of your email marketing skyscraper.

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The Definitive Guide to Email Deliverability

SendX

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. What is Email Deliverability? Email Deliverability is the set of processes that determine whether your email will land in your subscriber's inbox or not. Are my emails landing in spam box?

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Understanding Email & SMS Deliverability

SmartBug Media

Deliverability—or the delivery of a text message or email to a recipient—requires that messages go through a process to actually arrive in an inbox or on a mobile device. So, how does deliverability work? How can you ensure high email and SMS deliverability? Email Deliverability.

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ConvertKit’s February 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2021.

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ConvertKit’s May 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2022.

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ConvertKit’s August 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2022.

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ConvertKit’s April 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2022.

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ConvertKit’s June 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2022.

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ConvertKit’s March 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2021.

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ConvertKit’s July 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021.

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ConvertKit’s May 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021.

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Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. Spam Complaints. Spam Traps.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens.

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ConvertKit’s January 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: October 2021.

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Deliverability terminology you need to know

ConvertKit

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers.

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Email Deliverability

Delivra

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38].

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ConvertKit’s December 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021.

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ConvertKit’s October 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2021.

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ConvertKit’s August 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2021.

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ConvertKit’s June 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2021.

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Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures.

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ConvertKit’s January 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: October 2020.

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Top 4 takeaways from Deliverability Defined season 2

ConvertKit

While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. Your subscribers determine your deliverability, so get to know them. [27:49]

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ConvertKit’s July 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2022.

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ConvertKit’s November 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: August 2021.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Open rate. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Bounce rate.

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ConvertKit’s February 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020.