Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder.

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Open Rate CAN-SPAM Email Spam 89

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Then dive into deliverability. Litmus Spam Testing.

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Email Deliverability Help CAN-SPAM 63

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

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Template Email Mobile CAN-SPAM 105

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

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Privacy Email CAN-SPAM Marketing 61

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Unique emails or automations take time to develop.

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Email Email Campaign Deliverability Campaign 111

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. Monitoring deliverability or inbox placement.

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Privacy Email Opt-out Open Rate 108

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

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Email Measurement CTR Deliverability 137

ConvertKit

APRIL 1, 2022

The introduction of Apple Mail’s Mail Privacy Protection might also impact the accuracy of open rates. Of course, an email could be delivered yet end up in the dreaded spam folder. The rate at which your emails avoid the spam filter is your deliverability rate. Spam reports.

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Email Statistics Marketing CAN-SPAM 89

Litmus

JULY 28, 2021

Gmail refers to this as Snippets, Apple Mail refers to it as a preview, and Outlook calls it a Message Preview. The preheader text had to be visible in your email so as not to land in the spam folder. But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to.

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Email A/B Test Open Rate 123

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Spam reports.

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Email Deliverability Tips Marketing 102

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. Try Litmus Spam Testing today.

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Email Tips Open Rate CAN-SPAM 120

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Monitor email deliverability rate regularly. Email deliverability becomes another issue during the Holidays as the send volumes reach sky high. Wrapping Up.

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Email Tips Marketing Deliverability 89

Goolara

FEBRUARY 26, 2019

Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. The legislation that started the privacy protection ball rolling was the European Union’s General Data Protection Regulation (GDPR).

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Privacy Report CAN-SPAM Email 75