Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. Spam complaint rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #6: Email deliverability. For example: Click-through rate (CTR).

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JULY 8, 2021

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Direct mail effectiveness. Direct mail effectiveness. See more of the email picture.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. And you can test out different approaches to timing or number of emails sent, based on the 3 kinds of inactive subscribers and your brand’s tolerance for deliverability risk.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Then dive into deliverability. Litmus Spam Testing.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Litmus

JULY 28, 2021

Gmail refers to this as Snippets, Apple Mail refers to it as a preview, and Outlook calls it a Message Preview. The preheader text had to be visible in your email so as not to land in the spam folder. But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Salesforce Marketing Cloud

APRIL 15, 2024

And despite being six years old at that point, DomainKeys Identified Mail (DKIM) authentication still hadn’t been widely adopted. DKIM is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. It decreases bounces, increases email engagement and helps you avoid spam complaints.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Get MarTech’s Email Marketing Periodic Table.

Marketing Automation Services 140

Marketing Automation Services Enterprise Management Work Management Marketing Management 140

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Unique emails or automations take time to develop.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Spam reports.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. Monitoring deliverability or inbox placement.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Monitor email deliverability rate regularly. Email deliverability becomes another issue during the Holidays as the send volumes reach sky high. Wrapping Up.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. Try Litmus Spam Testing today.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Goolara

FEBRUARY 26, 2019

Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. The legislation that started the privacy protection ball rolling was the European Union’s General Data Protection Regulation (GDPR).

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot. The real solution?

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89