Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Get a personalized breakdown of your Apple Mail audience. And it goes live as early as next month.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Circle Studio

JUNE 21, 2018

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. Perform proper list maintenance.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

ConvertKit

APRIL 14, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. January 2020. February 2020. Hotmail.com.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Litmus

NOVEMBER 30, 2023

Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SendX

MARCH 18, 2021

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. You want good email deliverability to reach your intended audience. So, an email list has value.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Zoominfo

MAY 19, 2020

The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. Opt-Outs Must be Honored Within 10 Days.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. December 2019. Volume: 560 million messages.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? How exactly are we able to identify which users are opting in to MPP? We can’t necessarily see who is and isn’t opting in to MPP, but we can see iOS 15 users. What should marketers be doing differently?

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. What you need to know: This change will impact any subscriber on your list who uses the Apple Mail app on their iPhone, Mac, iPad, or Apple Watch. Pullquote. (27:10)

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

ConvertKit

JANUARY 16, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. One of our values at ConvertKit is to work in public.

Deliverability 53

Deliverability CAN-SPAM Open Rate Opt-out 53

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

SendX

MAY 13, 2021

Sharing discounts, early access to sales and other perks with subscribers encourage customers to spend with your business more often, and convince more people to subscribe to your email and SMS mailing lists. 86% of US consumers opt-in to receive SMS notifications because speed is the most crucial factor in customer service.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

Sharing discounts, early access to sales and other perks with subscribers encourage customers to spend with your business more often, and convince more people to subscribe to your email and SMS mailing lists. 86% of US consumers opt-in to receive SMS notifications because speed is the most crucial factor in customer service.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Vision6

SEPTEMBER 13, 2023

In this article we’re going to unravel the mysteries behind what triggers spam filters, and how you can optimise your email for maximum deliverability. 1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Zoominfo

JUNE 26, 2019

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates. You may think that hiding the unsubscribe button will reduce opt-outs.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. Unsubscribe rate.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

ConvertKit

MARCH 30, 2021

Can sending a test email actually harm deliverability? But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common email marketing mistakes to avoid, plus, a few bonus tips and tricks for prime deliverability. Too specific?

Email Marketing 110

Email Marketing Deliverability Amazon Opt-out 110

DealSignal

MAY 15, 2023

These email validation software vendors could only tell us whether the corporate mail server responded or not—we were missing vital details needed to use these emails without concern of driving a high bounce rate. deliverability rate. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

MAY 19, 2020

The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. In fact, SPAM IS LEGAL in the United States.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? It can also improve email deliverability by reaching your prospects before they make their purchasing decisions!

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. So: what should email marketers have on their pre-send email checklists? For example: Click-through rate (CTR).

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

ConvertKit

JUNE 30, 2020

In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. While it’s good for subscribers, sometimes as a sender you can get hit with penalties to your deliverability score without understanding why.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Martech

OCTOBER 31, 2023

Provide an easy path to opt out. Test your email with deliverability tools. For high-priced items, you could also send the confirmation details by mail. You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. Maintain a good sender reputation. Optimize for mobile.

Work Management 96

Work Management Marketing Automation Services Marketing Management Deliverability 96

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). The mailing list is not segmented. Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The email has a universal appeal.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). The mailing list is not segmented. Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

MAY 20, 2022

Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC). Confirm that subscribers you intend to mail are opted-in and that you’ve got the right permissions in place.

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Webbiquity

MAY 7, 2020

Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. These letters can be efficiently mass-printed and most of the mailing process is automated. Deliverability is also a significant concern with email. Image credit: Álvaro Serrano on Unsplash. The Nitty Gritty. Email Fatigue.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

BenchmarkONE

NOVEMBER 29, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. Mail will instill them by the first quarter of 2024. Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Sharpspring

AUGUST 15, 2019

With everyone’s goal of getting as much mail as possible to their customers to notify them of holiday sales, office closures, and season’s greetings, let’s take the time now (while we still have it) to ensure the success of those mailings. So why in the world are we talking about holiday email this early in the year?

Deliverability 77

Deliverability CAN-SPAM Opt-out Opt-in 77

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111