Taking Another Look at Confirmed Opt-in Email

Modern Marketing

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.

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How To: Combat Email Fatigue With Opt-In Advertising

Opt Intelligence

Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. Boost Email Engagement with Opt-In Advertising.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. They certainly were not opting in to receive emails from you.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand.

The Definitive Guide to Email Deliverability

SendX

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. You have a good subscriber list but conversions are not really happening. What is Email Deliverability? Introduction.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+.

Email Marketing: What’s Really the Issue With Confirmed Opt-In?

Modern Marketing

It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing.

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An Overlooked Email Deliverability Metric

Modern Marketing

Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world of deliverability. Spam is in the eye of the receiver.

Get Me On the List! Whitelisting & Deliverability

Marketing Action

In the email deliverability world, one of the main issues you must deal with is: How to make sure that ISPs and domains don’t mistake your emails – the ones your team spent hours crafting and personalizing, finding images for, and testing to determine the perfect call to action – as spam.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Modern Marketing

Nothing can destroy your email marketing performance quite like email deliverability problems. But, honestly, email deliverability problems are rarely a surprise if you know what to look out for. In either case, these subscribers are a high risk of spam complaints and unsubscribes.

How To: Get Your Email List Ready For The Holiday Season

Opt Intelligence

Is your email list ready? Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results. as an indicator of list health. Not in the Inbox, of course.

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

Email marketers love big mailing lists. Growing your lists is an important part of a healthy email marketing strategy. Beware of Buying Lists. Or maybe you’ve finally decided it’s time to start email marketing – but you don’t have any email addresses in your database.

Seven Best Practices for Building and Growing a Subscriber List

Act-On

Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. Additionally, there are strict rules and regulations about how subscriber lists are built. As Chief Strategist and Co-Founder at Trendline Interactive , Andrew Kordek has written dozens of strategy documents for clients who needed to improve and add to their lists ‒ and no two clients’ strategies were alike. Review your email analytics then clean up your current lists.

How to Improve Email Deliverability

SmartBug Media

Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. This is where managing email deliverability comes into play, and in this blog, we discuss how to improve it. Utilize Double Opt-In.

10 Tips for Killer Email Deliverability Results

eDataSource

That’s what the black art of email deliverability is all about. Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights.

Mailing to New Customers and Managing Deliverability Risk

Modern Marketing

List size is an important metric for many marketers. As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? In short, brands should not forget that new users are strangers.

Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. If it’s bad, then you’re much more likely to end up in the junk folder. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. Bounces indicate that you haven’t validated your email lists recently. While that’s bad for a few reasons, it can be an indicator that you’ve sent emails to a purchased list.

7 Practical Building Blocks of a Strong Email Deliverability Strategy

Modern Marketing

In fact, there are 658 billion emails sent worldwide a day and 7.6 The latest Responsys customer User Forum tackled this very subject hearing from Oracle Marketing Cloud experts on email marketing in today’s environment. And ISPs now play a crucial role in reputation.

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. The risks to a sender’s deliverability and reputation are very real.

Deliverability Blunders & How They’re Solved

eDataSource

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Is there a decline in engagement?

ConvertKit’s January 2020 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. In January, ConvertKit sent over 1 billion messages.

Five Reasons Why Your Email Gets Blocked

ANNUITAS

I have come up with a list of the top five reasons why an email would typically get blocked or blacklisted below: Content: First off, make sure that the email content you are sending is relevant to your buyer. Lists – Old & Purchased?:

9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. What determines email deliverability? Don’t buy email lists.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. What determines email deliverability? Don’t buy email lists.

Optimize Content for Email Deliverability

Marketing Action

Marketers know that there’s a long list of components and factors that can affect e mail deliverability. Each factor, from authentication to list management to content creation, needs to be managed to clear different hurdles to getting inbox placement.

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying. The next two posts will focus on how to build a list and then on how to use a purchased list if you choose to go that route.

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Frequently Asked Questions about Email Deliverability

Marketing Action

Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? If it is listed, follow the steps for delisting.

ConvertKit’s December 2019 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. In December, ConvertKit sent over 893 million messages.

Email Marketing: The Permission Question and the Deliverability Answer

Modern Marketing

Permission is something that is discussed every day with our deliverability customers. Senders want to understand who they can email, and how can they grow that list each and every day. The list of places where marketers are asking for permission also seems to grow every day as well.

29 Email Deliverability Tips You Must Know in 2019

Hubspot

With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. The first step in improving email deliverability will be to run a test to see if you are encountering any issues.

Your Email List: When Less (as in Fewer) is More (as in Results)

Marketing Action

As we’ve written about before, deliverability is personal. As a counter-argument, some marketers argue that growing lists and hitting as many inboxes as possible will keep you top-of-mind, and there is some old marketing wisdom in that.

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CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.

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Email Evolution Conference Recap: Deliverability Is Personal

Marketing Action

After this year’s Email Evolution Conference in Miami, the last panel left the email marketing and deliverability communities with plenty to talk about. We’ve known for a while that engagement is a critical factor in deliverability.