Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. But there’s another side to this story that you need to be aware of: Subscriber engagement plays a huge role in email deliverability. How can they do that?

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CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

APRIL 26, 2021

This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Social media has grown at an exponential rate over the last ten years.

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Email Marketing Click Rate CAN-SPAM Deliverability 195

ConvertKit

AUGUST 4, 2020

In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Myer to discuss list validation and deliverability best practices: Meet Lauren Myer. Lauren is an email deliverability expert with 14 years of experience in email marketing. What is list validation?

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Validation Deliverability CAN-SPAM Sales Qualified Leads 58

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. The mailing list is not segmented. Oh did I say should?

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SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Email is sent only to legit subscribers (opt-in list).

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? Delivery Rate: The percentage of emails that are delivered.

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

Vision6

AUGUST 9, 2021

SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. These can be sent to numbers that you manually input and aren’t necessarily on our contact lists. You can bulk-send messages to subscriber lists of your choosing, with personalisation wildcards and scheduling options.

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SMS Personalization Opt-out Paid Search Agency 98

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

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Work Management Marketing Management Practices CAN-SPAM 52

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

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Urgency Marketing Open Rate Case Studies Click Rate 89

Litmus

MAY 26, 2021

European opens, however, seem to spread more consistently from 8am to 5pm, with a slight bump around 4-5pm as they head home for the day. Measure baseline open rates and test different timings to optimize open and click-through rates. Secondly, having permission to send emails to someone is a gift.

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Brand Identity Branding Trigger Marketing Mobile Marketing 114

Adobe Experience Cloud Blog

MAY 12, 2010

Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. If time is of the essence, take a look at the summary below: Data That Drives Email Deliverability.

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Deliverability CAN-SPAM Paid Search Agency Paper 48

Single Grain

MARCH 15, 2023

However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates. In this post, we’ll look at the fastest and easiest way to increase your email open rate. Inboxes are becoming more crowded and cluttered.

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Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. 3 Strategies for Maximizing Email Deliverability. 3 Strategies for Maximizing Email Deliverability. You’ll need to read his blog to find out!

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Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size. Tweet this chart ?.

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CAN-SPAM Privacy Opt-out ROI 61

MarketJoy

NOVEMBER 5, 2018

According to stats, A/B testing your subject line can increase open rates by 49%. You should test how adding these things in your subject lines affect your open rates. Remember, the more optimized your subject lines, the better the chances that recipients will open the email and vice versa.

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Tips Open Rate Stats Response Rate 51

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. What is a soft bounce?

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Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Improperly gathering subscribers. Gated content.

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SendX

SEPTEMBER 10, 2018

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. You have a good subscriber list but conversions are not really happening. Well, that's what this ultimate email deliverability guide is all about. What is Email Deliverability?

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SendX

NOVEMBER 19, 2020

When segmenting an email list, you slice it down into narrower and more meaningful segments. Creating email content that resonates with your audiences reduces your email bounce rate and encourages open rates and conversions. If your list is old, it is time to revamp it.

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Tips CAN-SPAM Domain Open Rate 195

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

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Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

SendX

MARCH 23, 2021

With the list of terminologies you will be better equipped to run your marketing campaigns, understand core metrics and improve your campaigns while at it. It will help you better manage your relationship with people who signed up to your list and oversee your communication with them. This ensures you make money.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

ConvertKit

APRIL 10, 2019

Incentives are a great way to entice visitors to sign up while giving them a taste of what they will find inside your email list. The more valuable an incentive is, the more likely a person will sign up for your email list. What would entice them to sign up for your email list? Common types of email opt in forms.

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Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

Incentives are a great way to entice visitors to sign up while giving them a taste of what they will find inside your email list. The more valuable an incentive is, the more likely a person will sign up for your email list. What would entice them to sign up for your email list? Common types of email opt in forms.

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Opt-in Practices Opt-out Best Practices 73

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Segmenting email lists and personalizing emails skyrockets engagement, leading to an 760% increase in campaign revenue. Email List DON’Ts: Forgetting to update the email list.

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Salesforce Marketing Cloud

OCTOBER 19, 2023

If you’re an email marketer, building a strong subscriber list is one of your top goals. But there’s an underrated factor that also determines success : email deliverability. Download the guide What are the phases of email deliverability? Email deliverability has three phases: setup, connect and curate.

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Hubspot

MAY 29, 2014

Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. Your deliverability and sender score reputation will decline. Your open and click-through rates will drop. Your unsubscribe rate will rise. What a Bad Email List Looks Like. It has steroidal growth.

CAN-SPAM 28

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ConvertKit

JANUARY 31, 2022

From the value of open rates to email’s future as a medium for successful creators, Alyssa and Melissa tackle the ever-present underlying question: email fact or email fiction? Sender reputation and list health determine your deliverability. [06:55] Sender reputation and list health determine your deliverability. [06:55]

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Deliverability CAN-SPAM Open Rate Opt-out 83

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

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Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

DECEMBER 13, 2021

Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. As more people adopt Apple’s MPP , open rates will appear inflated. Staying on top of your list hygiene is important as privacy changes take place. Re-permission campaigns.

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Hubspot

DECEMBER 7, 2010

Increasing deliverability? Is the reporting comprehensive enough to track open rates and click-throughs? Seth Godin, for instance, wrote about the importance of earning permission and building trust. While email list growth is generally a good indicator, is that what you are ultimately looking for?

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Planning Marketing Plans Email Marketing Click Rate 28

Optinmonster

OCTOBER 13, 2022

High bounce rates can get your email account suspended or affect the deliverability of all your emails, even to valid subscribers. Mailchimp removes hard bounced emails from your list immediately and automatically. This is done to keep your list healthy and deliverability rates high. Invalid Email Addresses.

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Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

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Webinar Metrics Email Marketing Deliverability Work Management 99

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Build your email list First, you’ll want to build a targeted email list. Rather than casting a wide net, a focused list ensures that your messages will land with the right audience. If you don’t know your open rates, engagement, and conversion data, how can you identify areas for improvement?

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Small Business Marketing Email Marketing Planning Business 113

Optinmonster

JANUARY 4, 2024

Are you considering buying an email list to find potential customers for your business? Buying an email list sounds like a quick way to grow your revenue potential. In this post, we’ll share 8 reasons why you should never buy an email list (and what to do instead). What Does It Mean to Buy an Email List? Short answer: no.

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. Common features of a CRM system. Marketing Automation. Account Management.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Valasys

AUGUST 8, 2019

According to a study by GetResponse, the average open rate for welcome emails is 82%. Open Rates are one of the Key Performance Indicators (KPIs) to analyze how well the email marketing strategy of an organization is performing. Maintaining a clean email list for optimizing sender score & the emails ender reputation.

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Paid Content Email Marketing Optimization Research 40

Adobe Experience Cloud Blog

NOVEMBER 17, 2017

This not only ensures the best possible deliverability, but you can then target the two separate groups with different messaging. Campaign Monitor’s report states that emails with personalized subject lines are 26% more likely to be opened , so why not start there? Re-engagement. Re-emailing.

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