SendX

NOVEMBER 8, 2019

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. Segment your lists into smaller lists.

Open Rate 284

Open Rate Best Practice Rate Practices 284

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

Open Rate 231

Open Rate List Rate Email 231

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent.

Open Rate 98

Open Rate Benchmark Outreach Rate 98

Heinz Marketing

FEBRUARY 22, 2023

We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. You’d think there is a magic tool out there that will guarantee your placement in the primary inbox, but it’s much more nuanced than that. Get that stuff out!

Deliverability 84

Deliverability Optimization Audience Ideal Customer Profile 84

SmartBug Media

AUGUST 9, 2022

But you can’t just write and design great messages and send them out to your recipients, as nice as that would be! Deliverability—or the delivery of a text message or email to a recipient—requires that messages go through a process to actually arrive in an inbox or on a mobile device.

SMS 76

SMS Deliverability Media Email 76

Litmus

JANUARY 25, 2022

Open rate. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Click-through rate (CTR).

Open Rate 102

Open Rate Email CTR Privacy Protection 102

Lead Liaison

JULY 16, 2018

I’ve had quite a few discussions recently about email deliverability. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Lead Liaison 48

Lead Liaison Deliverability Leads Lead 48

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? People will notice, and they will opt out. Looking for more ways to improve deliverability?

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Deliverability Zoominfo Email Frequency 222

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. You Have Low Engagement Rates.

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Spam Open Rate Trigger Words 138

V12 Data

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). So, how exactly can you increase your deliverability rate?

Deliverability 52

Deliverability Spam Domain Email 52

Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general.

Deliverability 52

Deliverability Email Domain Mail 52

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Maintaining your email list. Use optin forms to build an engaged list.

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Best Practice List Practices Build 119

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Email Deliverability Terms Cheat Sheet.

Deliverability 91

Deliverability Email Spam Domain 91

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Email Deliverability Terms Cheat Sheet.

Deliverability 91

Deliverability Domain Email Spam 91

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Instead of purchasing lists one after the other, start using the correct email practices to avoid being blacklisted. Now you will be able to reach more customers through proper list hygiene and your robust marketing automation platform. Have no fear; we are here to help your email performance rates with three easy steps.

Deliverability 71

Deliverability Multi-Channel Distribution Channel 71

SendX

MARCH 23, 2021

With the list of terminologies you will be better equipped to run your marketing campaigns, understand core metrics and improve your campaigns while at it. It will help you better manage your relationship with people who signed up to your list and oversee your communication with them.

Email 195

Email Marketing & Strategy Deliverability Spam 195

DiscoverOrg

APRIL 27, 2017

Download our free ebook, What Happened to Email Deliverability? The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. What is spam?

Email 292

Email Best Practice Spam Deliverability 292

ConvertKit

APRIL 18, 2022

Which is better, an email list of 50,000 or an email list of 5,000? If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. Starting an email list ASAP. “We

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List Broadcast RSS Email 81

B2B Lead Generation

AUGUST 19, 2013

This post grew out of one of those talks. David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices. Some people do batch and blast just out of necessity, but that doesn’t mean it doesn’t work.

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Blasts Mobile Lead Generation Email 267

SendX

APRIL 22, 2021

If you commit to this, your readers will always be eager to open your emails, read them, AND take action on them. This is particularly important if you are segmenting your audience because you also have to plan to differentiate new sign-ups from subscribers who've been on your list for years.

Newsletter 352

Newsletter Best Practice Practices Best 352

Zoominfo

MAY 19, 2020

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. An opt-out can be as easy as an unsubscribe link. What is spam?

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Spam Zoominfo Email CAN-SPAM 317

SendX

JANUARY 22, 2019

I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works. These laws lay down guidelines and not following them can not only attract heavy penalty (According to the FTC, if you violate the law, you could be fined $11,000 for each offence—that’s $11,000 for each email address on your list). Your email client, assuming it understands MIME format, will decide which of the boxes to open and display to you."

Spam 284

Spam Email Deliverability Domain 284

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For the record, soft bounces and emails opened in preview mode should not impact opens). Read rate.

Email 100

Email Marketing & Strategy Privacy Protection Tips 100

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. Segmenting email lists and personalizing emails skyrockets engagement, leading to an 760% increase in campaign revenue.

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Optimization Email Tips Signature 243

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue.

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Segmentation Hubspot List Psychographic 77

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. Suddenly a popup appears, asking if you’d like to get an exclusive discount or sign up for the blog’s mailing list. Furthermore, double opt-ins are good for removing uninterested leads.

Email 123

Email Strategy Marketing & Strategy Deliverability 123

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast.

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Blasts Email Spam Deliverability 221

DealSignal

DECEMBER 27, 2021

Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team. Deliverability Rate : This figure tells you how many emails in your campaign successfully arrived in the recipient’s inbox.

Best Practice 101

Best Practice Practices Marketing & Strategy Deliverability 101

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast.

Blasts 195

Blasts Best Practice Email Practices 195

Vision6

AUGUST 9, 2021

SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. These can be sent to numbers that you manually input and aren’t necessarily on our contact lists. When you run out of credits, simply top it up.

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SMS Personalization Marketing & Strategy Customer 97

JangoMail

NOVEMBER 10, 2021

Open Rate Open rate is the percentage of recipients who open your messages. Opens are tracked by placing an invisible 1×1 pixel image at the bottom of your emails. If your recipient does not enable or download images in their email client, JangoMail is not able to track an “open”. This does not mean your recipient did not open the message – it just means it was not trackable. Use click tracking to monitor your conversion rate.

Email 75

Email Spam Rate Open Rate 75

Zoominfo

JUNE 26, 2019

Your bounce rate was astronomical and barely anyone engaged with the campaign. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. Maintain a healthy email list. Emailing bad contacts is one of the fastest ways to get marked as spam, which can easily be avoided by keeping your email list healthy. Hard bounce rate – Hard bounces are permanent rejections.

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Best Practice Zoominfo Practices Spam 174

Litmus

DECEMBER 13, 2021

Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. As more people adopt Apple’s MPP , open rates will appear inflated. Staying on top of your list hygiene is important as privacy changes take place.

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Privacy Email Permission Contingency 107

Litmus

MARCH 16, 2020

In addition, you can use the preview text to help increase your open rates by leveraging this field to further reassure your audience this is a legitimate message from your organization. Keep a close eye on your deliverability metrics.

Email 126

Email Effective Effectiveness Tips 126

Circle Studio

SEPTEMBER 15, 2022

Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms. Spam to a contact is often anything in their mailbox they didn’t expect to receive or don’t want to receive—even if they know the sender and/or opted in to the mailing list. Grow and manage your lists the right way. With lists, quality is always preferred over quantity.

Marketing & Strategy 60

Marketing & Strategy Deliverability Spam Planning 60

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email. This matters because you won’t be able to tell who opened your emails and when via Apple Mail. Why keep opens in there?

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Privacy Protection Analytics Privacy Mail 106

Litmus

SEPTEMBER 17, 2021

You’re seeing massive deliverability issues and need to start over. Then your deliverability has a solid foundation moving forward, as long as you maintain positive sending standards. Only if your reputation and deliverability are completely trashed. Don’t sweat the opt-outs.

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Domain Plan Deliverability Email 76

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Let's break this down further: Click-Through Rate. Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. To calculate CTR: Impressions/Clicks = Click Through Rate (%). Open Rate. Bounce Rate.

Marketing & Strategy 81

Marketing & Strategy Email CTR Open Rate 81

Sharpspring

JUNE 9, 2020

Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. It is best to aim for a less than 5% soft bounce rate on your email campaigns. Typo addresses indicate a lack of confirmed opt in or direct opt-in methods.

Spam 64

Spam Email Mail Open Rate 64

Fathom

MAY 28, 2014

For instance, automated welcome messages tend to have much higher open rates than mass promotional emails because welcome messages are sent to engaged consumers at a relevant time, while a monthly promotional email is going to a larger group of people, many of whom may not be interested in the particular topic at that time. Increasing Opt-out rates : You’re sending too many emails. This gives the consumer options aside from opting-out.

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Email Campaign Campaign Email Deliverability 98