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Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. Segment your lists into smaller lists.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

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What Influences Email Open Rates?

xiQ

How to maximum open rate? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. Your List. To avoid being labelled as spam, you need to check: How clean is your send list?

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Why are my open rates dropping?

ConvertKit

If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. 34:20] Is your open tracking pixel being clipped? Deliverability Podcasts

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Meaningful metrics: Going beyond open rates

ConvertKit

Try ConvertKit's deliverability in action. In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent.

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Ask our experts: Other than open rates, what should creators focus on to measure success?

ConvertKit

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

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Eloqua Alert: Apple privacy update kills open rate

Eloqua Tips and Tricks

Eloqua Alert: Apple privacy update kills open rate. It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Deliverability monitoring could be affected.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. The average open rate for a welcome email is 82%. [44].

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How Email Deliverability Affects Your Business

Marketing Insider Group

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Think of email deliverability as the foundation of your email marketing skyscraper.

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100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)

SendX

His browser history never had an entry about email deliverability. Then Morty saw a drop in his open rates, click rate. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability. Don't trust 100% deliverability claims.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Because of this, you may not be able to tell who opened your emails and when via Apple Mail. Is the open rate dead?

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5 Best Tools to Test & Improve Your Email Deliverability

SendX

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.

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The Definitive Guide to Email Deliverability

SendX

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. You have a good subscriber list but conversions are not really happening. Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. What is Email Deliverability? Introduction.

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Understanding Email & SMS Deliverability

SmartBug Media

Deliverability—or the delivery of a text message or email to a recipient—requires that messages go through a process to actually arrive in an inbox or on a mobile device. So, how does deliverability work? How can you ensure high email and SMS deliverability? Email Deliverability.

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Email Marketing KPIs You Should Be Tracking

Litmus

Open rate. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Click-through rate (CTR).

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. The average open rate for a welcome email is 82%. [44].

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Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used.

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9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

In fact, promotional emails that contain both content and incentives (like lead magnets ) see the highest click-through rates (CTR), conversions, and customer loyalty. Let’s dive into our list: 1. That means it will have higher open and click-through rates.

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ConvertKit’s June 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2022.

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Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

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ConvertKit’s March 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2021.

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How to Improve Email Deliverability

V12 Data

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). So, how exactly can you increase your deliverability rate?

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Open rate. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Bounce rate.

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ConvertKit’s July 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021.

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Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit

Litmus

An email deliverability audit is an effective technical method to increase the open rate. How to perform a deliverability audit. How to maintain great deliverability. A deliverability audit is a complex process with a variety of ins and outs.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used.

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ConvertKit’s December 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021.

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Email Deliverability

Delivra

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues.

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Deliverability terminology you need to know

ConvertKit

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers.

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ConvertKit’s January 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: October 2020.

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ConvertKit’s June 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2021.

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Top 4 takeaways from Deliverability Defined season 2

ConvertKit

While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. Your subscribers determine your deliverability, so get to know them. [27:49]

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ConvertKit’s July 2022 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2022.

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ConvertKit’s September 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2021.

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7 Steps to Improve Email Deliverability

Zoominfo

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond.

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How Email Engagement impacts Email Deliverability

DealSignal

How Email Engagement impacts Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical? Some engagement metrics include email open rates, reply rates, click-through rates, and conversion rates.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. You Have Low Engagement Rates.

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ConvertKit’s May 2020 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020.