Circle Studio

JUNE 21, 2018

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. Perform proper list maintenance.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

Zoominfo

MAY 19, 2020

The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. Opt-Outs Must be Honored Within 10 Days.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

ConvertKit

APRIL 14, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. January 2020. February 2020. Hotmail.com.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. December 2019. Volume: 560 million messages.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

SendX

MAY 13, 2021

Sharing discounts, early access to sales and other perks with subscribers encourage customers to spend with your business more often, and convince more people to subscribe to your email and SMS mailing lists. 86% of US consumers opt-in to receive SMS notifications because speed is the most crucial factor in customer service.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

Sharing discounts, early access to sales and other perks with subscribers encourage customers to spend with your business more often, and convince more people to subscribe to your email and SMS mailing lists. 86% of US consumers opt-in to receive SMS notifications because speed is the most crucial factor in customer service.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Vision6

SEPTEMBER 13, 2023

In this article we’re going to unravel the mysteries behind what triggers spam filters, and how you can optimise your email for maximum deliverability. 1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. They don’t!

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. What you need to know: This change will impact any subscriber on your list who uses the Apple Mail app on their iPhone, Mac, iPad, or Apple Watch.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

ConvertKit

JANUARY 16, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. One of our values at ConvertKit is to work in public.

Deliverability 53

Deliverability CAN-SPAM Open Rate Opt-out 53

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. Read on to learn more about how email validation works and what tools you should be using to maximize your email list and run more successful campaigns.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

JUNE 26, 2019

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. Maintain a healthy email list. Emailing bad contacts is one of the fastest ways to get marked as spam, which can easily be avoided by keeping your email list healthy.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Zoominfo

MAY 19, 2020

The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. In fact, SPAM IS LEGAL in the United States.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Keeping track of your unsubscribe rate helps you identify email list health and content performance. Click-through rate (CTR).

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

ConvertKit

MARCH 30, 2021

Can sending a test email actually harm deliverability? But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common email marketing mistakes to avoid, plus, a few bonus tips and tricks for prime deliverability. Too specific?

Email Marketing 110

Email Marketing Deliverability Amazon Opt-out 110

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. We laughed, we cried, we pinky swore to clean our lists. She didn’t ask us.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. The mailing list is not segmented.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Monitoring deliverability.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

SEPTEMBER 20, 2022

An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. An effective checklist contains a list of crucial components to check. Deliverability rate or inbox placement rate. Email list size or growth rate. Read on to learn: What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Martech

OCTOBER 31, 2023

Provide an easy path to opt out. Remove bad names from your list. Test your email with deliverability tools. See MarTech’s Email Periodic Table for a detailed list of email best practices.) For high-priced items, you could also send the confirmation details by mail. Use clear and relevant subject lines.

Work Management 102

Work Management Marketing Automation Services Marketing Management Deliverability 102

BenchmarkONE

NOVEMBER 29, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. Mail will instill them by the first quarter of 2024. Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

ConvertKit

JUNE 30, 2020

In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. A spam trap is an email address that's created or maintained with the purpose of identifying senders with poor list health or collection methods.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Don’t chop off anyone who hasn’t opened or clicked on an email in the last two years , regardless of domain, to avoid bounces and keep list statistics healthy.

Marketing & Strategy 112

Marketing & Strategy Opt-out CAN-SPAM Work Management 112

Martech

MARCH 6, 2024

Gone are the days of complex opt-outs. DKIM (Domain Keys Identified Mail) works alongside SPF, ensuring your emails’ integrity hasn’t been tampered with. Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation.

Outreach 109

Outreach Effectiveness CAN-SPAM Domain 109

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. According to stats, Gmail tops the list. billion users iCloud Mail: 850 million users Microsoft Outlook: 400 million users Yahoo!: Not sure where to start: email marketing vs. social media? This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? It can also improve email deliverability by reaching your prospects before they make their purchasing decisions!

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Webbiquity

MAY 7, 2020

Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. These letters can be efficiently mass-printed and most of the mailing process is automated. Deliverability is also a significant concern with email. Image credit: Álvaro Serrano on Unsplash. The Nitty Gritty. Email Fatigue.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Litmus

MAY 20, 2022

Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC). Confirm that subscribers you intend to mail are opted-in and that you’ve got the right permissions in place.

Marketing AI 95

Marketing AI CAN-SPAM Deliverability Webinar Metrics 95

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. This matters because you won’t be able to tell who opened your emails and when via Apple Mail.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Sharpspring

AUGUST 15, 2019

With everyone’s goal of getting as much mail as possible to their customers to notify them of holiday sales, office closures, and season’s greetings, let’s take the time now (while we still have it) to ensure the success of those mailings. So why in the world are we talking about holiday email this early in the year?

Deliverability 77

Deliverability CAN-SPAM Opt-out Opt-in 77

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

DiscoverOrg

JUNE 9, 2017

A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217