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Account-Based Customer Success: The Refrain Remains the Same

DiscoverOrg

You know that feeling when you dump a 5,000-piece jigsaw puzzle out on the table for the first time, and you think “need those corners”? This is need-to-know, and while a CSM could get there on his/her own, it would eat far too many cycles to make it worth it. Same thing.

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Inbox Engagement Redefined

MakesBridge

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. Deliverability has become personalized. So, deliverability has become sort of a personal matter.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. This guarantee may vary depending on the data elements and, as an example, it is common to guarantee a 95% deliverable rate on direct mail, but not email or contact name accuracy.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. We also need data like industry and company size to do proper email and campaign segmentation, so we append our data with information from a third party database (Jigsaw). .