ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Avoid spam filters Globally, some 14.5

Open Rate 261

Open Rate Practices Best Practices CAN-SPAM 261

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service The 10 Best Bulk Email Services in 2023 HubSpot’s Email Marketing Tool SendLayer Mailchimp Constant Contact Brevo (Formerly Sendinblue) GetResponse ConvertKit Drip Campaign Monitor MailerLite What Is the Best Bulk Email Service? Let’s get into it. What Is a Bulk Email Service?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? A little background.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

SalesIntel

MAY 10, 2021

As a result, it guarantees that the deliverability and IP integrity are not jeopardized by repeated sends to addresses that no longer exist. This is done to protect your email deliverability and IP integrity from being harmed by frequent sends to inactive email addresses. Soft bounces = temporary deliverability failures.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

The Point

MAY 14, 2013

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. In other words, Watson contends, content will only cause you problems if you’ve received spam complaints in the past (or worse yet, have been blacklisted) and your email reputation is weak as a result.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

ConvertKit

DECEMBER 19, 2018

Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. They also remove known spam traps. Email Checker.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Atomic Reach

OCTOBER 29, 2018

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. If you spam your subscribers with emails that are all about what you are selling day after day, these subscribers will lose interest. That is spamming, and any successful business owner must always abide by the rules of the CAM-SPAM Act.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters ". 7) HubSpot Research.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Litmus

MAY 26, 2021

Measure baseline open rates and test different timings to optimize open and click-through rates. find an email hosting provider, like HubSpot , with timezone support. Only sending customers the emails they’ve agreed to receive has a huge positive impact on your email deliverability as well.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

Martech Advisor

DECEMBER 3, 2019

However, increased competition in email engagement, an increasingly mobile-first world where emails are first read on smartphones, high spam filters, sophisticated business compliance and privacy rules - means that SaaS based smart email marketing platforms that meet your business needs, are needed more than ever before. SendinBlue.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. You may be sending spam without knowing it, and that’s because the definition of spam has changed. Start suppressing your unengaged subscribers.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Although open rates drop by 44% and click through rates by 46% , resending emails to subscribers that didn’t open their first email still gets results. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Bluetext

AUGUST 13, 2021

One of the most challenging aspects of email marketing is the subject line — this is the hook that entices a user to either open your message, or ignore it entirely. When your inbox is being constantly flooded with marketing emails it can become second nature to simply ignore or mark a promotional email as spam.

Email Marketing 26

Email Marketing CAN-SPAM Paid Search Agency Deliverability 26

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is kind of like spam's risk-taking b ut law-abiding cousin. Email deliverability experts can be so clever, huh? We're crazy, right?

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

BuzzSumo

MARCH 21, 2017

According to research from Adestra , that word will drop your open rate by 11.4% Here are some other industry-specific words you should stay away from and how badly they affected a message’s chances of getting opened compared to the average: Coupon -55.6%. Your Email Got Opened! compared to the average. Coupon -64.0%.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021). every year.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Heinz Marketing

FEBRUARY 22, 2023

We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. Follow along each month and optimize your email deliverability from the ground up. But first – Ground Zero You may be told to increase open rates. Do you understand the deliverability rates for those lists?

Deliverability 84

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 84

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. So, let’s explore the processes behind deliverable emails and proper time management. You can ask experts to assist you with inbox analysis, anti-spam measures, and consultation on writing good B2B sales templates.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

SendX

MARCH 18, 2021

Event Management, Deliverability. It will boost your open rates, and therefore resulting in more engagement by the users. HubSpot Hubspot is an all-in-one marketing and sales platform, usually preferred by B2B companies. Source: HubSpot HubSpot is great if you need unusual but useful features.

Marketing Management 365

Marketing Management Budget Programs Email Marketing B2B Marketing 365

SendX

OCTOBER 8, 2020

Top Mailchimp Alternatives Here are the Top 10 Mailchimp Alternatives SendX Campaign Monitor HubSpot ActiveCampaign AWeber ConvertKit Automizy Moosend Constant Contact Drip Our team went deep into Mailchimp, and realised that it might not be the right fit for email marketers and businesses who don't use all marketing channels. Why Avoid It.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. Saw Hubspot on your website.” How-to content.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Source: Hubspot Buying third-party subscriber lists or signing readers up without their consent. Using spam triggers. What is Email Optimization?

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Deliverability Rate : This figure tells you how many emails in your campaign successfully arrived in the recipient’s inbox. Improving Email Deliverability.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

JUNE 2, 2014

Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Tip #3: Avoid SPAM Triggers. Email spammers rely heavily on certain words to boost their open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

JULY 12, 2012

And here at HubSpot, we have two employees with very opposing views on this subject. 1) Emails targeted to customer loyalty programs have a 40% higher open rate. Despite the fact that targeted sends have a 40% higher open rate, 80% of marketers are still emailing the same content to all subscribers!

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

FEBRUARY 26, 2014

This means when they get an email from you, they''ll not just be less likely to open or click on it because they don''t know you -- they could mark you as spam because they don''t recognize your name. You could also be mucking up your deliverability score by buying lists, which will affect the success of your email marketing long term.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 2, 2013

If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails. Email Deliverability 101. Moving a message from spam to inbox. Opening an email but not clicking on the links within the email. HubSpot Experiment.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

JULY 2, 2014

Hi, I’m Bryan with HubSpot. In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Hubspot

OCTOBER 25, 2012

1) Trigger Words Land You in the Spam Filter. While the days of email spammers certainly aren't over, spam filters have gotten far more sophisticated at identifying what kinds of messages -- and more importantly, what kinds of email senders -- are legitimate. 6) If You Abide by CAN-SPAM Laws, You're Gravy. The verdict?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. How can you do email marketing without it seeming like spam to your contacts? What about open rates?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Only B2B

AUGUST 17, 2023

open rates , a stark contrast to the 13.1% rate for non-personalized emails. A study by Sirius Decisions reveals that aligned content can boost conversion rates by 72%. The Power of Subject Lines and Open Rate Optimization : The subject line is your gateway to engagement. uplift in click rates.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Optinmonster

AUGUST 20, 2023

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. Quick Links: OptinMonster TrustPulse WPForms WP Mail SMTP SeedProd Brevo Mailchimp HubSpot MailPoet Newsletter Let’s get started! Are you looking for the best WordPress email plugin? The Basic plan starts at $39.50

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52