Martech

JANUARY 27, 2023

I didn’t run any numbers to measure volume, isolate cadences or track frequency curves. My advice for everyone on frequency: If you throttled up during the holiday, now it’s time to throttle back. Deliverability problems. Return to your regular volume, frequency and cadence. More spam complaints.

Email Marketing 136

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 136

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. We laughed, we cried, we pinky swore to clean our lists. She didn’t ask us.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80