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Email Marketing for Manufacturers Isn’t Dead: 5 Tips for Success

Lake One

In fact, a study by HubSpot found that email marketing can generate an average of 5.8 What led them to opt in? 5 Tips: Email Marketing for Manufacturers If you’re looking for email tips like writing a strong subject line or improving email deliverability , HubSpot’s Knowledge Base and blog have you covered.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Pay attention to the timing and frequency of your emails. You must provide a clear opt-out option for recipients to stop receiving messages. The importance of careful targeting is hard to overstate.

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Everything Marketers Need to Know About Sender Scores

Hubspot

Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender. Next, fill out the form on the page. Click "Get Your Score.". Image Source.

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The 5-Step Test to Determine Optimal Email Frequency

Hubspot

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

According to HubSpot, 93% of B2B marketers use email marketing campaigns to distribute content. The proficient email marketing strategists out there have always known that running successful email marketing campaigns is an all-about constant reviewing and optimization of the several aspects of the campaigns.

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Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is email you technically opted in to receive but don't really want. Email deliverability experts can be so clever, huh? What gives?

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

First off, it’s already ingrained in most users’ lifestyles, and users usually expect some sort of email communication after opting in. List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. It’s all about opt-in opportunities.