Taking Another Look at Confirmed Opt-in Email

Oracle

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic. Clear Solution for Delivery Success Confirmed opt-in means the subscriber provides you an email address, then you trigger a confirmation email which they must click to be fully opted-in.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. Details are covered in the Guide to the UK GDPR from the UK’s Information Commissioner’s Office (ICO).

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The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

Email Marketing: What’s Really the Issue With Confirmed Opt-In?

Oracle

It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future. You get a please confirm your email address, confirm your subscription, or confirm your preferences message right away. COI is already a common email practice. Email Marketing

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How To: Combat Email Fatigue With Opt-In Advertising

Opt Intelligence

Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. But email inboxes are getting more crowded every day. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.

An Overlooked Email Deliverability Metric

Oracle

Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world of deliverability. How many emails are going out?), Most likely the user did subscribe (let’s hope you have an explicit opt-in), but either can’t recall, or feels like they didn’t sign-up for this type of message.

Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Email deliverability for marketers is a hot topic. Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges.

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11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Oracle

Nothing can destroy your email marketing performance quite like email deliverability problems. But, honestly, email deliverability problems are rarely a surprise if you know what to look out for. During my nearly 10 years focused on deliverability, I’ve noticed a number of events that often precede email deliverability problems: 1. Changing Email Service Providers. This behavior will get your emails blocked.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No one opted in with a random list company to receive emails from you. They certainly were not opting in to receive emails from you.

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7 Practical Building Blocks of a Strong Email Deliverability Strategy

Oracle

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second. However, how many of these emails are engaging, relevant and drive a CTA? Creating email marketing content that successfully engages your audience is no mean feat. And ISPs now play a crucial role in reputation.

Top 4 takeaways from Deliverability Defined season 2

ConvertKit

Whether you’re a musician or an author, a blogger or an artist, email is the secret sauce to owning your audience and making a passion project your full-time hustle. Last season, we defined the ABCs of deliverability. 08:44] Quality and consistency lead to email success.

My Email Deliverability Is Awful - Now What?

Oracle

Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations. A fairly common scenario is when a new person takes a new role and inherits a less than desirable deliverability situation. We occasionally deal with situations where something goes horribly wrong, and you may find yourself in one of those tough spots.

The Cost of Free: Subject Lines and Email Deliverability

Oracle

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. The risks to a sender’s deliverability and reputation are very real. Spam is increasingly in the eye of the recipient , and good marketers know that relevant content is key to combating user fatigue and maintaining a strong sender reputation. We’ve all seen such offers in our inboxes: “$$$ Act Now!”

How to Improve Email Deliverability

SmartBug Media

Imagine for a moment that email doesn’t exist. Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. The same can be said for email delivery. Utilize Double Opt-In. But once in a while is OK.

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%.

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Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations. Email clients determine whether your message is any good based on your reputation.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Incentives are a great way to entice visitors to sign up while giving them a taste of what they will find inside your email list. Slide in.

Deliverability terminology you need to know

ConvertKit

Deliverability terminology. Try ConvertKit's deliverability in action. Stay in Touch. Deliverability terminology. When an email is successfully accepted by the receiver’s mailbox at the end of the email sending process. Deliverability.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Incentives are a great way to entice visitors to sign up while giving them a taste of what they will find inside your email list. Slide in.

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Oracle

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.

ConvertKit’s February 2021 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. In February, ConvertKit sent over 1.2 The Deliverability Defined Podcast is back!

Email Marketing: The Permission Question and the Deliverability Answer

Oracle

Permission is something that is discussed every day with our deliverability customers. Senders want to understand who they can email, and how can they grow that list each and every day. We require an explicit opt-in to communicate with customers. This might be an eye-opener for some senders who have relied on implicit opt-in as the permission method of choice. What are explicit opt-ins? These are both pretty bad news for deliverability.

Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Before you know it, you’ll be speaking like an Email Pro. Check back soon as we roll out the rest of the deliverability defined alphabet! Coalition Against Unsolicited Commercial Email: CAUCE is an all-volunteer Internet end-user advocacy organization.

Mailing to New Customers and Managing Deliverability Risk

Oracle

As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? It is important to understand that mailing to new email addresses comes with a unique set of challenges and pitfalls separate than those associated with general mailings. These are addresses that have never previously been included in your marketing campaigns and are inherently risky as a result. Email Marketing

Five Reasons Why Your Email Gets Blocked

ANNUITAS

The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” ” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help.

10 Tips for Killer Email Deliverability Results

eDataSource

Your email marketing efforts will be useless unless your messages are being delivered to your customers’ inboxes. That’s what the black art of email deliverability is all about. Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. Never send email on a consistent regular schedule. Don’t waste time sending test emails.

How to perform a self-led deliverability audit

ConvertKit

DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action. Stay in touch. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Don’t buy email lists.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Don’t buy email lists.

Improve Customer Experience and Email Deliverability With a Preference Center

Oracle

Be proactive about improving your email deliverability today, and let your subscribers help you do it. A Preference Center is something that email marketers have been implementing for years. Maybe it’s that one item that always seems to get pushed aside in favor of higher priorities. Allow subscribers the opportunity to tell you when and how often they prefer to be emailed. Both of those actions can have negative impact on reputation and deliverability.

B2B Sending Volumes & Deliverability Impact Rules

ANNUITAS

According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox! Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes

The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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What Apple’s privacy changes mean for your deliverability

ConvertKit

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Unfortunately, as we covered in season one , opens have never been a perfect metric and have become more and more unreliable over time.

How’s your email reputation?

ConvertKit

Many factors determine deliverability—but it’s no secret that reputation is among the most important. And what role does an ESP play in working email magic? Like most things with deliverability, the answers aren’t always straightforward, and often there’s no easy fix.

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7 Misconceptions About the New EU Privacy Regulations

Oracle

Nevertheless, the new directive does mean changes for marketers in the EU. With that in mind, we thought we’d clear up some of the common misperceptions around the new regulations. In reality, most of those nations haven’t complied with the directive yet, with only Denmark, Estonia and the UK putting something into place as of the writing of this post. While the news about the directive has been somewhat muted, these regulations have been in the works for a while now.

What You Need to Know to Manage the 3 Kinds of Inactive Email Subscribers

Litmus

Not sure how to develop a long-term strategy for managing your inactive email subscribers? At what point do the deliverability risks associated with inactive subscribers outweigh the value they generate? Some recommendations are below based on the type of inactive email subscriber.

29 Email Deliverability Tips You Must Know in 2019

Hubspot

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? If steering clear of legal trouble isn't enough to convince you, squeezing more ROI out of your email marketing efforts certainly should.