Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Start prioritizing clickthrough rates.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So, we took your questions to a roundtable of email experts to get the answers you need to move forward. You won’t be able to tell the engaged from the unengaged using opens anymore.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? What does this tell us about the future of email? We’re seeing that emails are getting pre-fetched as much as two weeks after an email has been sent. We’re still seeing Mozilla/5.0.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Open rate can also give you insight into your historical brand presence.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

ConvertKit

JULY 6, 2021

Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Include crystal clear calls to action in every email.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Then I worked for an email agency called e-Dialog to do email targeting and segmentation, and the results were instant. Top email reports every company needs to have. Email list health. Healthy email list.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. Look at your open rate at the destination level.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. Consistent email engagement and deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

JULY 28, 2021

In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. And ensure you send the perfect preview text for every email in every inbox.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. With a few months behind us, how did it really affect email marketing? What has Apple done and what does it mean for email marketing? Originally they made this proclamation, “Hey, we’re blocking opens.” Let’s start with the basics.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. We all want to know what we need to do to make our emails better, more effective, and lucrative. So all marketers care about email open rates. Opens have always been a “noisy” metric. Who does care? The real question is, should we?

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. over that period.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why. Sync up with your team.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JUNE 17, 2021

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Consider that some emails are designed for low opens.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. Don’t rely on open rates as your engagement metric. Email is a permission-based marketing channel.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

JULY 7, 2021

So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone. Here’s why you should start your holiday email planning now.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails. Create a gift guide.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Martech

MARCH 30, 2022

Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing.

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. To build relationships that drive business results.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Use them wisely.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52