Email Open Rates Best Practices
NOVEMBER 8, 2019
You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Let’s say you send an email to 1,000 accounts.