Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Before you know it, you’ll be speaking like an Email Pro. This week, we’ll cover A through D. DEFINITION.

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eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. This week we’re diving into E through P with 22 more definitions that will have you speaking like an Email Pro in no time. Email Change of Address - a service that tracks and updates email address changes.

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Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Why Should You Conduct an Email Audit?

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Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? Recipients mark your email as spam instead of unsubscribing.

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Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aid deliverability, too. Sounds good, huh? What is BIMI? Source: Yahoo!

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DealSignal

FEBRUARY 22, 2024

The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect?

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ConvertKit

OCTOBER 11, 2021

While some of us might be able to pull off last minute holiday shopping and gift wrapping, your email plans require more advanced planning. Email volume increases greatly in November and December, and not all of the volume comes from good emails. Make sure your emails stand out and are easily picked out from the crowd.

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Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

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Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. EmailMarketing spam trigger words are an email deliverability myth.

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ConvertKit

JULY 7, 2020

Try ConvertKit's deliverability in action. In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. This prevents spam and phishing and makes email more secure.

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Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

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eDataSource

MARCH 20, 2019

Email is still the top producing digital revenue channel. It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well.

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Litmus

MARCH 6, 2019

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. Successful Email Marketing is Built on Trust.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. First, let’s look at the number of emails going around – while exact figures vary, it’s easy to say that this is going to number somewhere in the billions, if not more. If each of those active users sent an email on any given day, that’s 1.5

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Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. Gmail wasn’t even the first email client to offer an automatic unsubscribe link.

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JangoMail

DECEMBER 16, 2021

Email Deliverability 101: SPF Records. An SPF record is vital to email sending. Sender authentication means securing the domains you use to send emails by setting up proper and valid DNS records. These important DNS records show receiving email servers that you are authorized to send from your domain.

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Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

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Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

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Adobe Experience Cloud Blog

OCTOBER 4, 2008

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?

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Hubspot

MAY 20, 2020

Have you ever really explored the depths of marketing emails you receive? However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails. Take this marketing email I received, for example. DKIM signatures verify the email sender is legitimate.

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Litmus

JUNE 12, 2023

Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. What is email deliverability?

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Goolara

JANUARY 30, 2019

As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. How do I count all the things wrong with this email? This is either badly designed spam, or phishing or both.

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Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Sending marketing mail from a free domain.

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SendX

SEPTEMBER 10, 2018

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

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Goolara

JANUARY 23, 2020

We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. The customer insisted the emails they had received were coming from our system because the “From” address was their email marketing address. Email allows you to assign the “from” address to anyone you want.

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Phishing Domain Ideal Customer Profiles CAN-SPAM 13

ClickDimensions

JUNE 11, 2020

Within your email marketing stats, you may occasionally see a bounce that has been recorded for an email you sent, and the reason for the bounce refers to a blacklist. Bounces are a normal part of sending email and so are blacklists, but that doesn’t mean they shouldn’t be a cause for concern. Happy Marketing!

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Martech

MARCH 4, 2024

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules.

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Martech Advisor

AUGUST 30, 2019

With 2019’s holiday season expected to surpass $1 trillion in total retail spend, marketers can’t afford any email marketing problems. To grab a piece of the holiday pie, ensure your email program is prepared for optimal delivery and engagement with your customers to capitalize on this pivotal retail season.

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ClickDimensions

AUGUST 8, 2019

What is email deliverability? Email deliverability is fairly simply defined as the ability to get your emails into your subscribers’ inboxes. Delivered email is mail that is capable of being received by a recipient, which means that the email did not bounce. Email authentication.

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Albacross

JULY 3, 2019

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. Yes, everybody knows email marketing has an ROI of 4400%. That means for every dollar you invest in email marketing, you stand to gain as much as $44. Your mailing list is not segmented.

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Email Marketing CAN-SPAM Phishing Deliverability 59

Albacross

JULY 3, 2019

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. Yes, everybody knows email marketing has an ROI of 4400%. That means for every dollar you invest in email marketing, you stand to gain as much as $44. Your mailing list is not segmented.

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Email Marketing CAN-SPAM Phishing Deliverability 55

Litmus

FEBRUARY 19, 2021

In this episode of Delivering, host Jason Rodriguez talks through the many ways email marketers can build trust with subscribers and why trust is the foundation of any good relationship in marketing. What is BIMI and why should email marketers care? Mail—having BIMI enabled as part of a pilot program. Episode Links.

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SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

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Single Grain

JUNE 29, 2021

The expectations of your subscribers and the tactics that your email teams use have changed. Owing to this, it has become imperative for email marketing professionals to adapt to evolving customer behaviors and needs. So, what kind of twists and turns can we anticipate in the world of email in 2021 and the years to come?

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Martech Advisor

MARCH 16, 2020

The right message, right time and right person rings truer than ever when it comes to email deliverability. ” Learn More: What it Takes to Be a World-Class Email Marketer. Mail that didn’t fall into one of those buckets would likely fall into the Primary inbox. Here’s why.

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