Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast. It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. Opt-Out Method.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Circle Studio

JUNE 21, 2018

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

ConvertKit

APRIL 14, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. January 2020. February 2020.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 117

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 117

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Before you know it, you’ll be speaking like an Email Pro. Also known as Double Opt-in and Verified Opt-in.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

ConvertKit

FEBRUARY 26, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. December 2019. Hotmail.com.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple.

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

ConvertKit

JULY 6, 2021

Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. To incentivize clicks, consider embedding “like” or “thumbs up” buttons into your emails.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

ConvertKit

JANUARY 16, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. Volume: 483 million messages. Hotmail.com.

Deliverability 53

Deliverability CAN-SPAM Open Rate Opt-out 53

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. The click-through rate (CTR) is the percentage of people who opened your email and clicked on at least one link.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

ConvertKit

MARCH 30, 2021

Can sending a test email actually harm deliverability? Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. Don’t send too many emails in a short period. Pullquote.

Email Marketing 110

Email Marketing Deliverability Amazon Opt-out 110

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. Kurt Diver, Manager, Email Delivery Consulting Services & Email Operations, Twilio SendGrid. Director, Strategic Services, Oracle.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Work Management 103

Work Management Marketing Automation Services Marketing Management Deliverability 103

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The mailing list is not segmented.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Outreach 110

Outreach Effectiveness CAN-SPAM Domain 110

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

BenchmarkONE

NOVEMBER 29, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. Major email providers, like Gmail and Yahoo, know just how annoying it is for users to receive spammy messages. That’s why they’ve adjusted their screening policies to better enforce email marketing best practices.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Every paid SendX plan comes with unlimited email sends to opted-in subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. I was wrong.

Marketing & Strategy 113

Marketing & Strategy Opt-out CAN-SPAM Work Management 113

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. Email Fatigue. Deliverability is also a significant concern with email.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

ConvertKit

JUNE 30, 2020

In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Spam traps are often something that cause confusion and panic amongst email senders. Jump ahead. Avoiding spam traps the right way.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Litmus

MAY 20, 2022

Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems.

Marketing AI 95

Marketing AI CAN-SPAM Deliverability Webinar Metrics 95

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. So the real question is: What does all this mean for email consent from your EU and UK subscribers? How to keep email consent compliant with GDPR.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136