How Email Deliverability Affects Your Business

Marketing Insider Group

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. Think of email deliverability as the foundation of your email marketing skyscraper.

5 Best Tools to Test & Improve Your Email Deliverability

SendX

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.

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Mailing to New Customers and Managing Deliverability Risk

Oracle

As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? Today, I want to focus on the second half of that question: How do we mail to new users. It is important to understand that mailing to new email addresses comes with a unique set of challenges and pitfalls separate than those associated with general mailings. Learn how to achieve email deliverability that really delivers.

The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

An Overlooked Email Deliverability Metric

Oracle

Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world of deliverability. How many emails are going out?), It’s true that complaint rate isn’t exactly an overlooked area for deliverability minded folks, but you may be surprised at how small the number of complaints that cause trouble really is.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Get a personalized breakdown of your Apple Mail audience.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way.

With Email Deliverability Comes A Huge Responsibility

Oracle

I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. The reality is that you, as the sender, control and are responsible for your own deliverability. Deliverability in its simplest form boils down to some simple truths.

ConvertKit’s July 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here. The Deliverability Defined Podcast.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices.

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

Oracle

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Oracle

Nothing can destroy your email marketing performance quite like email deliverability problems. But, honestly, email deliverability problems are rarely a surprise if you know what to look out for. During my nearly 10 years focused on deliverability, I’ve noticed a number of events that often precede email deliverability problems: 1. Changing Email Service Providers. This behavior will get your emails blocked.

5 Ways to Improve Your Email Deliverability

Ontraport

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — There are 5 things that inbox providers use to determine where an email goes.

What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers.

How to Configure Sendinblue with WP Mail SMTP (for WordPress)

Optinmonster

Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. Sync Sendinblue With WP Mail SMTP. Email/login recovery information.

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7 Practical Building Blocks of a Strong Email Deliverability Strategy

Oracle

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second. However, how many of these emails are engaging, relevant and drive a CTA? Creating email marketing content that successfully engages your audience is no mean feat. Focus on email design and structure. Email Marketin

The Cost of Free: Subject Lines and Email Deliverability

Oracle

The risks to a sender’s deliverability and reputation are very real. ” The reasoning makes sense on the surface: strong deliverability requires an engaged audience regularly opening emails from a brand, and what better way to accomplish this than by convincing users a great deal is only a click away. These are still a sender’s best bet for reaching the inbox and are likely more strictly applied in today’s high-stakes email environment.

ConvertKit’s May 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here. The Deliverability Defined Podcast.

Holiday Mailing Lessons for 2019

Oracle

The 2019 mailing year is already well underway. For the Oracle Deliverability Operations team, it means reflecting on the patterns and practices we have monitored over the November and December mailing period, and leveraging those lessons to improve mailing for our customers in the year to come. No matter where you find the current state of your own mailing program , our insights below will provide a foundation to improve your mailing practices in 2019.

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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. As a whole, Apple iPhone, Apple Mail, and Apple iPad accounted for more than 46% of combined email opens in 2020.

How to Improve Email Deliverability

SmartBug Media

Imagine for a moment that email doesn’t exist. The same can be said for email delivery. This is where managing email deliverability comes into play, and in this blog, we discuss how to improve it. Segment Your Mailing List. This is a lot like your email lists.

Loyalty Programs and Holiday Mailing

Oracle

But this should never act as justification for the “ends justifying the means” of a bad mailing practice. And when it comes to protecting your transactional mail, it is better to be safe than sorry. All inbound mail will be treated with the same scrutiny. Delivery will still be determined based on reputation and reputation is still based on all standard mailing metrics. Email Marketing Oracle Marketing Cloud

Gmail Provides Email Deliverability Data to Senders

Oracle

ISP-hosted postmaster pages have traditionally helped provide best practices, details about reasons for blocking, bulking and investigating a variety of other deliverability issues. So despite best efforts to utilize all the available campaign metrics and third party delivery monitoring tools, marketers have still found deliverability issues as mysterious and viewed them with a sense of skepticism. Key takeaways for email marketers. Email Marketing

Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) HS) Despite what you might hear in some circles, email still has a major role to play in most companies’ demand gen strategies. Direct mail?

Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

ConvertKit’s June 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here. The Deliverability Defined Podcast.

Email Deliverability: Understanding Blacklists

ClickDimensions

Within your email marketing stats, you may occasionally see a bounce that has been recorded for an email you sent, and the reason for the bounce refers to a blacklist. You might be wondering, “What else can cause emails to be rejected?” Email Deliverability

Email Deliverability Drives Revenue

ANNUITAS

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . What does deliverability mean for a B2B marketers? Simply put, it’s a way to measure if the email was accepted by the mail server.

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

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The Politics of Email Deliverability

Oracle

When we look specifically at the email deliverability space and how we deal with that, it becomes even more interesting. If you were to listen to the “incumbent” deliverability folks out there, you might think that things haven't changed for the last 10 years. Reputation is certainly a very important factor in the success of an email program. They correctly look at the email they receive and the impact on their own users. Email Marketing

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far?

Intelligent Email Deliverability Monitoring

eDataSource

Email advertisements use the word in everything from selling “smart” deliverability to dynamic content and list optimization. Founded in 2003, eDataSource was launched with the idea of providing in-depth insights into the world’s email marketing programs. Fast-forward to the year 2011 when eDataSource pioneered the use of the world’s first and only Consumer Network for inbox placement and email engagement monitoring. An In-Depth Look at eDataSource’s IntelliSeeds®. “AI”

ConvertKit’s January 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. For more details on how email deliverability operates, check out our blog post here. In the email industry, a complaint rate less than 0.1%

I Can Have 100% Email Deliverability?

Oracle

The danger here is that it gives marketers an unrealistic expectation of what success in email marketing really means. I’ve heard from multiple senders in the last couple of weeks who have been hit with a pitch just like this one: "Switch to our technology and you can have 100% deliverability." 100% Deliverability does not exist, and anyone who tells you otherwise is someone you should not be working with, end of story. "We have 100% Deliverability."

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Oracle

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.

Deliverability terminology you need to know

ConvertKit

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers.

The Verizon Email Update and the Future Impact to Deliverability

Oracle

We’re continuously talking about list quality and how that has such a big impact on Deliverability, and how that funnels to your overall campaign success. Here’s another concrete example of why sending email to unengaged people is not a winning proposition. At Verizon, going forward, you should never email anyone with 6+months of inactivity. Over the last few months, we have used 9 months as the cut-off point for mailing inactives. Email Marketing