SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. Email is ideal for sending longer content such as blogs and videos.

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SMS Opt-out Opt-in Ad Frequency 195

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

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Email Marketing Work Management B2B Marketing Marketing Management 167

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability.

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Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

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Opt-out CAN-SPAM Opt-in Tips 144

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

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Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

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Blast Campaigns Practices Opt-out Best Practices 195

Martech

JANUARY 27, 2023

coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Deliverability problems.

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Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 134

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. What led them to opt in? What emails do you open?

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Email Marketing Tips Planning Opt-out 78

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

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eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. Check out the video and transcript below! Kurt Diver, Manager, Email Delivery Consulting Services & Email Operations, Twilio SendGrid.

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Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Your Email.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. I was wrong. This is where I get heated.

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Marketing & Strategy Opt-out CAN-SPAM Work Management 107

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. One of those strategies is email list management, or the management of contacts in your subscriber list. With good email list management, you end up spending time on the people who matter. Read on to find out!

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Work Management Marketing Management Practices Deliverability 59

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

Litmus

MAY 20, 2022

Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems.

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Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

Vision6

OCTOBER 4, 2023

It’s a fact of life that people will unsubscribe from your email marketing list. Studies have shown that 59% of people unsubscribe from email lists because they receive too many emails. Repetitive content: If your email content becomes too predictable or repetitive, your subscribers may begin to lose interest and unsubscribe.

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Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender.

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Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

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ANNUITAS

AUGUST 14, 2014

The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” ” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Lists – Old & Purchased?:

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CAN-SPAM Deliverability Opt-in Domain 100

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

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Webinar Metrics Privacy Protection Analytics Privacy 103

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate? Email open rate.

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Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. Get compliant and stay compliant.

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Opt-out Opt-in Acquisitions Ad Frequency 97

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. This means: Letting subscribers manage their preferences (or opt-out if they wish), and. Email Subscription Centers. By law, you need to allow subscribers to opt-out.

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Deliverability Email Marketing Opt-out Opt-in 48

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

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Deliverability CAN-SPAM Work Management Domain 105

Litmus

MAY 17, 2019

All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it. Imagine: there’s a list you signed up for a while ago (… or maybe you didn’t) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore. It’s a horrible experience. Unsubscribes don’t.

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Opt-out Tactics Opt-in CAN-SPAM 77

Vision6

JULY 10, 2023

Are you trying to unlock the hidden potential of email marketing? From email design to email compliance, campaign success all boils down to email marketing best practices. Purchasing email lists is linked to several issues that could harm your email marketing initiatives.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Valasys

DECEMBER 4, 2018

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. Never opted-in or didn’t know they opted-in to your email list. Email frequency is too high.

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Opt-out Opt-in Churn Rate Rules 64

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. These few words matter a lot.

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Newsletter Email Marketing Practices Best Practices 93

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Soft Bounce.

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Hubspot

DECEMBER 29, 2011

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. How do you know what email sending frequency is the right frequency for your subscriber list? If you guessed "test," you're right on the money!

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JangoMail

JULY 28, 2022

A COMMON MISCONCEPTION As you begin searching for an email service provider (ESP), there are several things to keep in mind. Unsolicited email is a prime candidate to be delivered as spam, if not blocked altogether. Send relevant content, and send content that the recipient opted in to receive in the first place.

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CAN-SPAM Opt-out Deliverability Opt-in 40

Sharpspring

AUGUST 28, 2019

In this third and final installment of SharpSpring’s Holiday Sending Preparation series, we’re focused on design, testing, sending, and monitoring the results of your holiday email sends! Think about the email you get over the holidays and what types of language, offerings, and features entice you to engage. Test your email.

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CAN-SPAM Opt-out Opt-in Deliverability 48

Valasys

JANUARY 22, 2019

Delivery Status Notification (Failure): The email account that you tried to reach does not exist. Please try double-checking the recipient’s email address for typos or unnecessary spaces. Other reasons for email delivery failure: Full mailbox Vacation or Auto-Reply Blocked email Spam folder. The Calculation.

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