6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.

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5 Best Tools to Test & Improve Your Email Deliverability

SendX

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.

The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit

Litmus

We send email campaigns to prompt recipients to take a specific action—to start using a new feature in our app, register for a webinar, or make a purchase from our online store. An email deliverability audit is an effective technical method to increase the open rate.

Email Deliverability Class is in Session

Oracle

If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details. This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. What is Deliverability really?

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Oracle

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value.

4 Simple Ideas to Personalize Your Email Campaigns Today

Oracle

Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing

What is an Email Sequence?

SendX

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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4 Reasons No One Likes Your Email Campaigns

Oracle

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Deliverability is a Problem. Think of sending an email like applying for a credit card.

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)

Litmus

So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone.

Plan 88

What is an Email Sequence?

SendX

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

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Intelligent Email Deliverability Monitoring

eDataSource

Email advertisements use the word in everything from selling “smart” deliverability to dynamic content and list optimization. Founded in 2003, eDataSource was launched with the idea of providing in-depth insights into the world’s email marketing programs. Fast-forward to the year 2011 when eDataSource pioneered the use of the world’s first and only Consumer Network for inbox placement and email engagement monitoring. An In-Depth Look at eDataSource’s IntelliSeeds®. “AI”

5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?

SendX

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

Email Deliverability Testing – Why, When and How to Test

ANNUITAS

Every marketer will tell you that testing is one of the most important aspects of a successful email program. The problem is that there is never enough time to run every test, and more often than not, most marketers don’t make the time to measure the success of the email. However, deliverability testing should always be part of every email marketer’s toolkit. Want to learn more about email deliverability testing?

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Oracle

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.

Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important.

How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign.

Deliverability Inspo: When Email Goes Irish

eDataSource

Welcome to the first in a series of bite-sized pieces of deliverability inspiration from around the globe. First up: the luck o’ the email reach. For St Patrick’s Day, email goes Irish, just like the rest of us. Retailers took advantage of the opportunity to send email promotions this past weekend, hoping to keep revenue green, while saving customers some green ($) as well. Avoid purchasing, sharing, or renting email lists.

Top 10 Best Email Deliverability Software Systems for 2021

Valasys

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What are Email Marketing Software Systems?

How To Achieve Email Deliverability That Really Delivers

Oracle

You can create the most super and duper email marketing campaign. But if your super and duper email campaign never gets to its intended target it is essentially the epitome of "all dressed up with no place to go." million Americans are email users, which represents nearly 89 percent of total internet users, it’s not enough to simply hit the inbox to run a successful email program. Email MarketingLet's face it.

Best Practices for Direct Email Campaigns

Versium

The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation

The Best Time to Send Your Email Campaign

SendGrid

Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid. Best Practices

Email Deliverability FAQ

ContentMX

Why am I not receiving email that I am sending to myself? Why are people within our company not receiving the email? It is not uncommon for email you send to yourself from ContentMX to be blocked by email filters. This happens when you are sending an email FROM your company domain TO email addresses within that same domain. Many email protection systems see this as an attempt to spoof your email (pretending to be you) and will block the email.

The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses.

A Look at Email Deliverability Across Industry Verticals

Oracle

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I wondered if there was much difference across different verticals in regards to deliverability. I looked at campaigns sent over the last 90 days across four different verticals: Financial Services. I looked at the following data points for all of the verticals: The total number of campaigns monitored over the 90-day time period.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.

Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? So, we know that emails are here to stay.

20 Questions: Email Marketing

SendX

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Healthy email list.

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Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability

DiscoverOrg

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. An SPF (Sender Policy Framework) essentially protects the email recipients’ inbox from sender forgery.

12 Types of Email Campaigns You Should Be Automating

Delivra

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. Here are 12 types of email campaigns you should be automating to get more attention and engagement from your subscribers. 12 types of email campaigns you should be automating. Welcome emails. 3.Thank you email.